First call
Visibility scorecard
A quick audit of Google rankings, AI citations, social/community mentions, and website conversion gaps so the buyer sees where demand is leaking.
Helix sales system
Sales assets that make the growth engine obvious.
Helix is easier to buy when prospects can see the whole machine: where they are invisible, what we ship, how approval works, and which outcome each action improves.
Google visibility
AI citations
Conversation share
Website conversion
Asset stack
What a buyer should see before they decide.
Leave-behind
Outcome one-pager
A simple page that maps Helix activity to four outcomes: search, AI answers, conversations, and conversion. No channel soup, no agency fog.
Trust builder
Weekly proof format
A sample weekly update showing what shipped, what moved, what needs review, and which outcome score each action feeds.
Expansion
Signal map
The buyer's live surfaces: review sites, Reddit, LinkedIn, YouTube, podcasts, comparison pages, partner mentions, and places their market already talks.
How sales uses it
A cleaner path from audit to close.
The assets keep the pitch grounded in the buyer’s market, not in generic marketing activity.
Use the scorecard before pitching so the conversation starts with evidence, not promises.
Anchor every recommendation to one of the four buyer outcomes.
Keep Helix upstream from intake: visibility, trust, authority, and conversion before the lead raises a hand.
Show the approval loop: AI drafts, Helix reviews, humans can opt in, and weekly reporting proves movement.
The rule: prove the system, not the vibe.
Every asset should help a prospect understand what Helix will do next week, how it ties to the four outcomes, and why that beats another vague agency retainer.