Battle card · For reps
Helix vs hiring a marketer
Use when: the buyer is weighing Helix against hiring an in-house marketer or a marketing manager.
What they get from one hire
One person, one salary of $70K to $120K plus benefits, who is good at one or two things. Three to six months to ramp. They cannot cover SEO, AI-search, content, distribution, outreach, and conversion at once, so they pick a lane and the rest waits. If they quit, the knowledge walks out the door.
Where that leaves them short
- No one person spans all four growth outcomes. A generalist does a little of each and none of it deeply; a specialist does one and ignores the rest.
- Ramp time is dead time. You pay for months before the work compounds.
- Turnover resets the whole thing.
What Helix does instead
A full growth crew from day one: authority, social, and outreach engines running against all four outcomes, backed by our team and AI. Live in about three weeks, no ramp, no turnover, no benefits load. You get the output of a marketing department and you approve it in ten minutes a day.
The numbers
- One hire: $70K to $120K a year, plus benefits, plus ramp, covering one or two channels.
- Helix: from $99/mo, the whole growth surface.
Proof
Our co-founder ran a 150-person operation and drove +172% recurring revenue at Blue Eye. Helix is that operating discipline, productized, and we run it on our own brands first.
If they push back
- "I want someone in-house who owns it." You still own it. You set the plan and approve the work; we are the team that executes it, and we do not quit on you.
- "A hire understands our business better." A hire learns your business over months. Helix learns your buyers' real questions from the models and the conversations in week one, and you correct us daily.
- "What if I want to bring it in-house later?" Fine. Everything runs on your tools and your accounts. There is nothing to unwind.
One-liner for the rep
"One hire gives you one person's output on one or two channels after a three-month ramp. Helix gives you a whole growth crew across all four outcomes from week three, for less than the payroll taxes on that hire."