Notes from the Helix team

Field notes.

Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.

LatestJul 13, 20266 min readJustin Henriksen

Marketing for Online Course Creators Who'd Rather Be Teaching

Course creators who want marketing handled without hiring a team have two practical paths: bundle all channels under a done-for-you agency, or stitch together freelancers and tools yourself. Helix Agency takes the first

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Jul 10, 20269 min readMatt Merrill

Personal Injury Law Firm Marketing for $1,500/mo

PI firms pay legal marketing agencies $5,000-$15,000/mo for SEO and maybe PPC. Helix covers eight marketing channels - SEO, content, AI search, social, outreach, brand monitoring, website, and analytics - for $1,500-$4,500/mo, with a written accountability report every Friday.

Jul 10, 202610 min readMatt Merrill

Marketing for Course Creators Who'd Rather Teach

You built the course. You coach the students. But marketing falls to stolen hours between modules. Here's how to run SEO, content, social, outreach, GEO, and analytics under one subscription - without hiring a marketer or learning another platform.

Jul 7, 202611 min readJustin Henriksen

SaaS Startup Marketing Without a Marketing Team

Most seed-stage SaaS founders run marketing in stolen hours between product and sales. Here's how to cover all eight channels - SEO, content, social, outreach, AI search, brand monitoring, website, and analytics - without hiring a marketer or signing an agency retainer.

Jul 6, 20269 min readJenna Maroney

PI Law Firm Marketing Without a Marketing Hire

Personal injury law firms need SEO, content, reviews, and AI search visibility - but rarely have a marketing person. Helix bundles all eight channels into one subscription starting at $1,500/mo, with a written Friday Report every week.

Jul 6, 202611 min readAda Mendez

Online Course Marketing Without a Team

Solo course creators and coaching business owners need SEO, content, social, outreach, and AI search visibility running at the same time — but have zero marketing staff. Here's how to get all eight channels covered under one subscription without hiring or doing it yourself.

Jul 5, 20268 min readJenna Maroney

Med Spa Marketing: 8 Channels, No Marketing Hire

For med spa owners running marketing between patients, Helix bundles SEO, social, content, reputation management, and five more channels into one $1,500/mo subscription with a written Friday Report every week.

Jul 5, 20268 min readMatt Merrill

D2C Marketing Without a Marketing Team

Most D2C brands with 5-20 employees have no marketing hire. The founder runs ads between packing orders. Here's how to run all eight channels for one fee instead of doing it yourself at 11pm.

Jul 4, 20268 min readJenna Maroney

Personal Injury Law Firm Marketing: Full-Channel Coverage Without the Agency Markup

PI firms need SEO, content, local search, AI visibility, and reputation management running simultaneously — but paying $10K/mo to a legal marketing agency for 1-2 channels doesn't pencil. Here's what full-channel coverage actually looks like at $1,500/mo.

Jul 4, 202610 min readAda Mendez

Online Course Marketing: The 8-Channel Strategy Most Creators Skip

Most course creators market on one or two channels and wonder why growth stalls. Here's how running all eight channels - SEO, content, social, outreach, AI search, brand monitoring, website optimization, and analytics - changes the math, and why you don't need to hire a team to do it.

Jul 3, 202611 min readMatt Merrill

Seed-Stage SaaS Marketing: What Actually Works

Most Seed and Series A SaaS companies have engineers, a product, and zero marketing staff. Here's what to run first, what to skip, and how to get all eight channels covered without a $10K/mo agency or a full-time hire.

Jul 3, 202610 min readMatt Merrill

Marketing Without a Marketing Team: A Founder's Real Options

You don't have a marketing hire. You're not going to get one next month. Here are the four actual paths founders take - and what each one costs in money, time, and sanity.

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