Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
Your course is finished. Students who complete it get results. Yet every launch still feels like guessing. The problem isn't your curriculum. It's that marketing for an online course business now spans five channels, and
Read the noteLast Tuesday at 11pm, you sat down to write an email campaign you'd been putting off for three weeks. The subject line was fine. The body copy was decent. You scheduled it for Thursday morning, closed your laptop, and re
Marketing for med spas in 2026 requires four channels working together: local SEO (Google Business Profile + treatment-page rankings), social media (Instagram and TikTok for before/after results), reputation management (
Every course creator marketing guide assumes you have 20 spare hours a week. Here's what actually works when you're the teacher, the support team, and the reluctant CMO.
D2C brands on Shopify with 5-20 employees need six marketing channels running at once - but can't afford six specialists. Here's what each channel actually costs, which tools help, and when a done-for-you agency bundle makes more sense than stitching it together yourself.
PI law firm owners overpay specialized agencies for one channel or do nothing at all. Here's what marketing actually costs, which channels move the intake needle, and how to cover all of them without a six-figure hire.
Course creators who want marketing handled without hiring a team have two practical paths: bundle all channels under a done-for-you agency, or stitch together freelancers and tools yourself. Helix Agency takes the first
You built the course. You coach the students. But marketing falls to stolen hours between modules. Here's how to run SEO, content, social, outreach, GEO, and analytics under one subscription - without hiring a marketer or learning another platform.
Most seed-stage SaaS founders run marketing in stolen hours between product and sales. Here's how to cover all eight channels - SEO, content, social, outreach, AI search, brand monitoring, website, and analytics - without hiring a marketer or signing an agency retainer.
Solo course creators and coaching business owners need SEO, content, social, outreach, and AI search visibility running at the same time — but have zero marketing staff. Here's how to get all eight channels covered under one subscription without hiring or doing it yourself.
For med spa owners running marketing between patients, Helix bundles SEO, social, content, reputation management, and five more channels into one $1,500/mo subscription with a written Friday Report every week.
Most D2C brands with 5-20 employees have no marketing hire. The founder runs ads between packing orders. Here's how to run all eight channels for one fee instead of doing it yourself at 11pm.