Qualification checklist

Decide fast whether Helix fits, and route if it doesn't.

Good-fit signals (lean in)

• Sells something considered, where buyers research before they buy.
• Growth leans on referrals and word of mouth, with no steady inbound.
• Owner or operator can approve work daily and wants it run for them.
• Has a website and a CMS we can ship to.
• One brand with one or two core offers.
• Cares about customers and revenue, not vanity metrics.

Bad-fit signals (slow down, reset expectations)

• Wants guaranteed rankings by a fixed date. We drive outcomes; we don't promise a position by Tuesday.
• Wants offline or brand-agency work: logos, print, signage, events, direct mail. Out of scope.
• No decision-maker on the call and no path to one.
• Expects to never look at it. Ten minutes of approvals a day is the floor.

Disqualifiers (don't sell it)

• Needs a one-off campaign rather than an ongoing system.
• Won't give access to a site or accounts to publish.
• Budget below the $99 entry plan and no path to value.

Route instead

• "We're drowning in inbound, follow-up, and admin" goes to Snappy Agents (capture demand).
• "We don't know where AI helps us at all" goes to GetLatest AI (implement the system). Start with a mapping call.
• Growth and operations both hurting: the GetLatest AI umbrella; sequence Helix and Snappy.