Vertical · For buyers
Healthcare
Get found when patients search for the care you provide, then give them enough to trust the clinic before they book.
The problem
A patient decides where to go before they ever call the front desk. They search "[city] + service or condition," read the Google reviews, ask ChatGPT about their symptoms and options, and skim clinic comparisons and condition explainers. For private-pay and high-value service lines, that research is the whole decision. If your clinic is not in those answers, you are not on the list. Most practices know their service pages read like every other office and still cannot fix it: the work is constant, spans a dozen surfaces, and never fits into a full schedule.
What Helix drives: four outcomes
Every activity ties back to one of four scores. No vanity metrics.
- Get found on Google. Rank for the "[city] + service" searches and the questions a patient types before they book ("is TMS covered by insurance," "how much does Invisalign cost near me"). We audit the site, find the keywords you're a position or two from the top on, publish the posts that win them, and measure rank movement weekly.
- Get found in AI answers. Be cited when someone asks ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews about a symptom, a treatment option, or which clinic to see for it. We ask those tools weekly with real patient questions, publish the posts shaped like the answer those tools quote, and ship the missing pieces.
- Get found in conversations. Show up where patients already compare notes: health subreddits, local Facebook groups, YouTube, condition forums, and the review sites people read before they book. We watch everywhere people talk and reply in your voice, inside clinic and HIPAA-aware guardrails.
- Turn found into customers. Traffic is wasted if the service page doesn't book the appointment. We drive the right patients there and measure whether they convert, then show you what's helping or hurting: plain-English copy on the condition, a clear path to book, and the proof that earns it (reviews, provider bios, before-and-afters and outcomes where permitted). You know exactly what to fix.
Scope: we work the places online where these four are won or lost. No logos, signage, print, or direct mail.
How it runs: three engines
- Authority Engine - blog posts, comparison pages, use cases, tutorials, newsletters. Every piece answers a real buyer question. Feeds all four outcomes.
- Social Engine - X, LinkedIn, Reddit, Facebook, Instagram, TikTok, YouTube, Snapchat, forums, plus we watch for buyers who are ready. Feeds AI answers, conversations, and conversion.
- Outreach Engine - signal-based outreach: we catch buyers the moment they tip their hand (asking for a recommendation, calling out a competitor, actively shopping) and send a personal first message about the exact thing that just happened. No templates, no blasts. Plus direct outreach to creators, partners, and journalists whose audience overlaps yours. Feeds Google, AI answers, and conversations.
You approve in ten minutes a day. We ship. A real report lands every Friday.
What gets owners excited: signal-based outreach
SEO and AI citations are a build that pays off over months. Signal-based outreach pays off now. The moment a buyer tips their hand (asks for a recommendation, calls out a competitor, or starts actively shopping) we catch it and send a personal note about that exact thing. No templates, no blasts. And it runs on the same system as your content and your rankings, so every piece feeds the next: the outreach points to the article that ranks, the article earns the AI citation, the citation earns the next mention. Any one channel is a line item. Run together, they are a growth system.
Proof
Our co-founder drove +172% recurring revenue as CEO of Blue Eye running this kind of playbook. We run Helix on our own brands first, so it grows our companies before it grows yours. Agencies charge $5K to $15K a month for one or two channels.
Pricing
Plans from $99/mo. Three self-serve plans - Starter ($99), Growth ($249), Pro ($499). Helix produces the work each week in your voice; you review and approve, then post it yourself or let Helix post for you. Human review on every plan. Coaching sessions on Growth and Pro. All four outcomes and three engines on every plan. No setup fees. Cancel anytime.
Who it's for
Owners and operators of small and mid-size clinics, practices, and life-sciences companies who sell considered care or products, where patients or buyers research before they book, and who want the whole growth surface run for them instead of hiring one channel at a time.
Not for: brands that need offline or brand-agency work (logos, print, events) or a single one-off campaign.
Next step
Book a 30-minute mapping call. We show where growth is hiding and you leave with a plan whether or not you hire us.