Construction

Get found when the owner, buyer, or tenant in your market searches, then let your finished work close them before the next firm does.

The problem

The owner, buyer, or tenant starts with search and reviews long before they call you. They type "service + city" or "city + listing," read the reviews, scroll the project galleries, and ask AI for a shortlist of firms in their market. The best builder in town still loses to the one they find first. Most firms know their project and listing pages could belong to anyone, and still cannot fix it: the work is constant, spans a dozen surfaces, and never fits into a week on the job site.

What Helix drives: four outcomes

Every activity ties back to one of four scores. No vanity metrics.

1. Get found on Google. Rank for the "service + city" and "city + listing" searches and the questions a buyer types before they reach out ("commercial GC in [city]," "how much does a kitchen remodel cost," "[neighborhood] homes for sale"). We audit the site, find the keywords you're a position or two from the top on, publish the posts that win them, and measure rank movement weekly.
2. Get found in AI answers. Be cited when someone asks ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews for a builder, a remodeler, or a place to live in your market. Every week we ask those tools the questions your buyers ask, see whether you're in the answer, and publish the posts that get you named.
3. Get found in conversations. Show up where owners, buyers, and tenants already ask around: home-improvement and real-estate subreddits, Nextdoor, local Facebook groups, YouTube, and the review sites people read before they hire or tour. We watch everywhere people talk and reply in your voice, inside what you approve.
4. Turn found into customers. Traffic is wasted if the page doesn't get the bid request or the showing. We drive the right buyers there and measure whether they convert, then show you what's helping or hurting: real project photos, plain answers on process, timeline, and pricing ranges, a clear next step, and the reviews and results that earn the job. You know exactly what to fix.

Scope: we work the places online where these four are won or lost. No logos, signage, print, or direct mail.

How it runs: three engines

• Authority Engine - blog posts, comparison pages, use cases, tutorials, newsletters. Every piece answers a real buyer question. Feeds all four outcomes.
• Social Engine - X, LinkedIn, Reddit, Facebook, Instagram, TikTok, YouTube, Snapchat, forums, plus we watch for buyers who are ready. Feeds AI answers, conversations, and conversion.
• Outreach Engine - signal-based outreach: we catch buyers the moment they tip their hand (asking for a recommendation, calling out a competitor, actively shopping) and send a personal first message about the exact thing that just happened. No templates, no blasts. Plus direct outreach to creators, partners, and journalists whose audience overlaps yours. Feeds Google, AI answers, and conversations.

You approve in ten minutes a day. We ship. A real report lands every Friday.

What gets owners excited: signal-based outreach

SEO and AI citations are a build that pays off over months. Signal-based outreach pays off now. The moment a buyer tips their hand (asks for a recommendation, calls out a competitor, or starts actively shopping) we catch it and send a personal note about that exact thing. No templates, no blasts. And it runs on the same system as your content and your rankings, so every piece feeds the next: the outreach points to the article that ranks, the article earns the AI citation, the citation earns the next mention. Any one channel is a line item. Run together, they are a growth system.

Proof

Our co-founder drove +172% recurring revenue as CEO of Blue Eye running this kind of playbook. We run Helix on our own brands first, so it grows our companies before it grows yours. Agencies charge $5K to $15K a month for one or two channels.

Pricing

Plans from $99/mo. Three self-serve plans - Starter ($99), Growth ($249), Pro ($499). Helix produces the work each week in your voice; you review and approve, then post it yourself or let Helix post for you. Human review on every plan. Coaching sessions on Growth and Pro. All four outcomes and three engines on every plan. No setup fees. Cancel anytime.

Who it's for

Owners of small and mid-size contracting, building, and real estate firms whose work is better than their website, where owners, buyers, or tenants research before they reach out, and who want the whole growth surface run for them instead of hiring one channel at a time.

Not for: firms that need offline or brand-agency work (logos, print, events) or a single one-off campaign.

Next step

Book a 30-minute mapping call. We show where growth is hiding and you leave with a plan whether or not you hire us.