Field service

When a homeowner searches for your trade, be the one they find, trust, and call first.

The problem

A homeowner mid-problem searches "[trade] near me" or "emergency [trade] in [city]," then calls the top few results in the Google map results with the most reviews. They do not know who does the best work. The best contractor in town loses to whoever shows up first. Most shops know their service pages read like every other contractor's and still cannot fix it: the work is constant, spans a dozen surfaces, and never fits between jobs.

What Helix drives: four outcomes

Every activity ties back to one of four scores. No vanity metrics.

1. Get found on Google. Rank in the Google map results and search for the "trade + city" and "near me" queries that turn into calls ("emergency plumber near me," "AC not cooling," "water heater replacement cost"). We audit the site, find the keywords you're a position or two from the top on, publish the posts that win them, and measure rank movement weekly.
2. Get found in AI answers. Be cited when a homeowner asks ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews what a repair costs or who to call for it in your area. We ask those tools weekly with real homeowner questions, publish the posts shaped like the answer those tools quote, and ship the missing pieces.
3. Get found in conversations. Show up where homeowners already ask around: Nextdoor, local Facebook groups, home-improvement subreddits, and the YouTube how-to comments and review sites people read before they call anyone. We watch everywhere people talk and reply in your voice, inside what you approve.
4. Turn found into customers. Traffic is wasted if the service page doesn't get the estimate booked. We drive the right homeowners there and measure whether they convert, then show you what's helping or hurting: what the job costs, financing and warranty answers, a clear path to request an estimate, and the reviews and before-and-after photos that earn the call. You know exactly what to fix.

Scope: we work the places online where these four are won or lost. No logos, signage, print, or direct mail.

How it runs: three engines

• Authority Engine - blog posts, comparison pages, use cases, tutorials, newsletters. Every piece answers a real buyer question. Feeds all four outcomes.
• Social Engine - X, LinkedIn, Reddit, Facebook, Instagram, TikTok, YouTube, Snapchat, forums, plus we watch for buyers who are ready. Feeds AI answers, conversations, and conversion.
• Outreach Engine - signal-based outreach: we catch buyers the moment they tip their hand (asking for a recommendation, calling out a competitor, actively shopping) and send a personal first message about the exact thing that just happened. No templates, no blasts. Plus direct outreach to creators, partners, and journalists whose audience overlaps yours. Feeds Google, AI answers, and conversations.

You approve in ten minutes a day. We ship. A real report lands every Friday.

What gets owners excited: signal-based outreach

SEO and AI citations are a build that pays off over months. Signal-based outreach pays off now. The moment a buyer tips their hand (asks for a recommendation, calls out a competitor, or starts actively shopping) we catch it and send a personal note about that exact thing. No templates, no blasts. And it runs on the same system as your content and your rankings, so every piece feeds the next: the outreach points to the article that ranks, the article earns the AI citation, the citation earns the next mention. Any one channel is a line item. Run together, they are a growth system.

Proof

Our co-founder drove +172% recurring revenue as CEO of Blue Eye running this kind of playbook. We run Helix on our own brands first, so it grows our companies before it grows yours. Agencies charge $5K to $15K a month for one or two channels.

Pricing

Plans from $99/mo. Three self-serve plans - Starter ($99), Growth ($249), Pro ($499). Helix produces the work each week in your voice; you review and approve, then post it yourself or let Helix post for you. Human review on every plan. Coaching sessions on Growth and Pro. All four outcomes and three engines on every plan. No setup fees. Cancel anytime.

Who it's for

Owners of small and mid-size home-service and trade businesses whose reputation is better than their website, where homeowners search before they call, and who want the whole growth surface run for them instead of hiring one channel at a time.

Not for: shops that need offline or brand-agency work (logos, print, events) or a single one-off campaign.

Next step

Book a 30-minute mapping call. We show where growth is hiding and you leave with a plan whether or not you hire us.