Free grade card

Where do you stand?

Drop your URL. We grade you A through F across the four outcomes that bring in customers. Evidence-backed. Delivered to your inbox within 24 hours.

Same rubric we use as the week-1 baseline for every paying Helix client.

Submit

Get your grade card.

Single-use. Single-email. No sales drip. Delivered to your inbox within 24 hours.

What you get back

Composite grade. Projection. What to fix first.

Composite today

C+

Projected at 6 months

A-

SEO

B-

AI Search

D+

Brand

B

Website

B+

Top 3 things to fix first

  • -No schema markup on product pages (hurts AI citation)
  • -Blog cadence at 0.5/wk; competitors averaging 3/wk
  • -Outreach reply rate untracked; no CRM signal loop

Sample shown. Your Scorecard runs against your actual site.

Composite + top three things to fix render to anyone with the link. Per-card grades + per-criterion evidence open up when you sign in.

The four outcomes

We grade what actually drives customers.

The four outcomes Helix drives. The audit grades you on each one with concrete evidence and names the specific things to fix first.

SEO

Findability for the questions your buyers search on Google before they buy.

AI Search (GEO)

Citation rate across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.

Brand

Mentions and conversations about you across Reddit, YouTube, LinkedIn, and review sites.

Website

Performance, conversion path, trust signals, and accessibility when buyers land.

How it works

Three steps.

Step 1

Drop your URL

Your homepage URL and the email where we should send the grade card. That's it.

Step 2

We run the audit

We check public signals across 8 categories: site crawl, schema, llms.txt, AI Overview presence, citation probe across 4 LLMs, social footprint, outreach domain reputation, performance.

Step 3

You get the report

A-to-F grades for each card with evidence. The top 3 things to fix first. A projection of what 90 days with Helix would do.

Honest about scope

The free audit reads public signals.

What we can see

  • • Site crawl, schema validation, llms.txt, robots
  • • Core Web Vitals via PageSpeed Insights
  • • Citation probe across 4 LLMs + Google AI Overviews
  • • Public social presence and posting cadence
  • • DNS, SPF, DKIM, DMARC on the sending domain
  • • Brand-mention coverage across Reddit, X, LinkedIn, HN

What needs access (paid tier)

  • • GA4 conversion events and channel attribution
  • • Search Console ranks and impression trends
  • • Postmark deliverability, opens, clicks, bounces
  • • CRM funnel data and closed-won revenue
  • • Social-platform engagement metrics (DMs, internal stats)
  • • Stripe ARR, MRR, churn for revenue reporting

The internal-tier audit (week 1 of every paid Helix engagement) pulls all of it. Same rubric, deeper evidence.

Want the deeper version?

The week-1 audit on a full Helix engagement pulls your real GA4, GSC, Postmark, CRM, and revenue data. Same rubric, evidence ten layers deep.

Talk to us about the engagementWhat we do

Questions

Quick answers

Is the audit really free?
Yes. We run the full grade card on any URL you submit and email it back within 24 hours. No card. No follow-up sequence unless you ask for one.
How long does it take?
The grade card lands in your inbox within 24 hours. Most are back within an hour. The full chain (Onboarding, Scorecard, Strategy, Marketing Plan) runs end-to-end in under 15 minutes wall-clock.
What do you actually check?
Eight surfaces: SEO, Content depth and cadence, AI Search (citation rate across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews), Email deliverability (SPF, DKIM, DMARC at the registrable apex), Social and community presence, Outreach domain reputation, Website performance and conversion path, Analytics setup. Each card carries A-F grades with evidence pointers, not just opinions.
Will it work on a JavaScript-rendered site (Figma Make, Webflow, Vercel, etc)?
Yes. If the raw HTTP fetch returns an empty SPA shell, we fall back to a JS-rendered fetch via Apify so the audit sees what a real browser sees. We also explicitly grade Renderable Without JavaScript and Fetchable for AI Crawlers, so SPA-only sites get an accurate score rather than a false F.
Do you store the report?
Yes, you get a shareable public scorecard URL (token-gated). You can opt in or out of search-engine indexing of that URL. By default it's not indexed.
Who is this for?
SMB founders, marketing leaders, and GTM operators. If you have a product website, want to know why your marketing isn't bringing in more customers, and want a concrete starter plan, this is the right report.
What happens after the report?
You can implement the fixes yourself, or have Helix do it. The report includes a 90-day projection of what we'd do if you engaged. No commitment either way - the audit is the first deliverable.