Real businesses.
Real marketing run on Helix.

Every site below has its Marketing operated through Helix. Channels live, drafts in queue, content shipping every week.

We eat our own dog food, then ship the same system to our clients.

Period

Jul 1 - Jul 31

North star

Capture 40 inbound leads on the eviction-defense offer by showing up in landlord-tenant subreddits and converting via the free-rights checklist.

Themes

  • + Free rights checklist as the lead magnet
  • + Subreddit thread responses, not posts
  • + Comparison content vs DIY court packs

Channel cadence

  • blog weekly Tuesdays
  • reddit daily, 5 threads
  • newsletter bi-weekly Wednesdays

Targets

  • 40 newsletter signups
  • 15 inbound DMs
  • 5 sales calls booked

Sample plan. Yours is generated from your strategy.

Helix Marketing Plan

The plan is the deliverable.

Once we have your strategy, Helix generates a periodized 30-day plan: north star, themes, channel cadence, offers in rotation, and targets you can check against. It re-derives whenever the strategy shifts. Reads in 3 minutes. Drives every piece of work the team produces that month.

Most agencies give you a deck. We give you a living plan you can hold us to.

Weekly written proof

Three minutes. Every week. What actually moved.

Every week a short written report lands in your inbox tied to the four outcome scores. What we produced this week (Authority, Social, Outreach counts). Which outcome scores moved and by how much. What each engine contributed to which score. Anomalies if anything spiked or dropped. No meeting required. The numbers come straight from your accounts.

This is the cadence that holds us accountable. You always know what our time and your money bought, and you have the artifact to point to if something feels off.

Week of

Jun 16 - Jun 20

Weekly proof

Shipped this week

  • +2 blog posts, 1 comparison page (eviction defense vs DIY court packs)
  • +11 Reddit replies in r/Tenant and r/legaladvice
  • +Newsletter to 1,847 subscribers (open rate 38%)
  • +4 LinkedIn posts, 9 X posts

What worked

  • -Free Rights Checklist got 27 signups (up 4x vs prior week)
  • -Reddit thread on landlord retaliation drove 9 inbound DMs

Anomalies

  • !Organic traffic down 12% Tue; tracked to a GSC indexing pause, now restored

Queued for next week

  • >Long-form on small-claims process (target keyword cluster)
  • >Outreach push to 5 tenant-advocacy newsletters

Sample report. Yours runs against your actual accounts.

Who runs it

Built by an operator who's carried the number.

Founder Justin Henriksen has spent 25 years building and running software companies: 172% recurring-revenue growth as CEO of Blue Eye, a $51M P&L as GM of Crayon US with 200% new-customer growth, and over $100M in customer growth built through Microsoft's partner ecosystem. The system Helix runs for you is the one he used to hit those numbers.

+172%
recurring revenue, Blue Eye (as CEO)
$51M
P&L run as GM, Crayon US
+200%
new-customer growth, Crayon US
$100M+
customer growth through Microsoft

Want to be next?

Tell us about your business. We'll set up a conversation.