Law firms

Get found when someone in your area searches for the lawyer who handles their problem, then give them enough to trust you before they call intake.

The problem

A worried client decides who to call before they ever reach your intake line. They search "[city] + practice area," read the Google reviews, ask ChatGPT what to do about their situation, and skim the "best [practice] lawyer in [city]" lists. If your firm is not in those answers, you are not on the shortlist. Most firms know their practice-area pages read like a bar-card brochure and still cannot fix it: the work is constant, spans a dozen surfaces, and never fits into a billable week.

What Helix drives: four outcomes

Every activity ties back to one of four scores. No vanity metrics.

1. Get found on Google. Rank for the "[city] + practice area" searches and the questions a client types before they book a consult ("do I have a wrongful termination case," "how long does probate take in [state]"). We audit the site, find the keywords you're a position or two from the top on, publish the posts that win them, and measure rank movement weekly.
2. Get found in AI answers. Be cited when someone asks ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews "what should I do if..." or "which firm handles [matter] in [city]." We ask those tools weekly with real client questions, publish the posts shaped like the answer those tools quote, and ship the missing pieces.
3. Get found in conversations. Show up where potential clients already ask for help: legal-advice threads on Reddit, local Facebook groups, YouTube, and the review and comparison sites people read before they pick a firm. We watch everywhere people talk and reply in your voice, inside firm and bar guardrails.
4. Turn found into customers. Traffic is wasted if the practice-area page doesn't close. We drive the right clients there and measure whether they convert, then show you what's helping or hurting: plain-English copy on the problem, a clear "book a consult" CTA, and the proof that earns it (reviews, attorney bios, case-result language where the bar allows). You know exactly what to fix.

Scope: we work the places online where these four are won or lost. No logos, signage, print, or direct mail.

How it runs: three engines

• Authority Engine - blog posts, comparison pages, use cases, tutorials, newsletters. Every piece answers a real buyer question. Feeds all four outcomes.
• Social Engine - X, LinkedIn, Reddit, Facebook, Instagram, TikTok, YouTube, Snapchat, forums, plus we watch for buyers who are ready. Feeds AI answers, conversations, and conversion.
• Outreach Engine - signal-based outreach: we catch buyers the moment they tip their hand (asking for a recommendation, calling out a competitor, actively shopping) and send a personal first message about the exact thing that just happened. No templates, no blasts. Plus direct outreach to creators, partners, and journalists whose audience overlaps yours. Feeds Google, AI answers, and conversations.

You approve in ten minutes a day. We ship. A real report lands every Friday.

What gets owners excited: signal-based outreach

SEO and AI citations are a build that pays off over months. Signal-based outreach pays off now. The moment a buyer tips their hand (asks for a recommendation, calls out a competitor, or starts actively shopping) we catch it and send a personal note about that exact thing. No templates, no blasts. And it runs on the same system as your content and your rankings, so every piece feeds the next: the outreach points to the article that ranks, the article earns the AI citation, the citation earns the next mention. Any one channel is a line item. Run together, they are a growth system.

Proof

Our co-founder drove +172% recurring revenue as CEO of Blue Eye running this kind of playbook. We run Helix on our own brands first, so it grows our companies before it grows yours. Agencies charge $5K to $15K a month for one or two channels.

Pricing

Plans from $99/mo. Three self-serve plans - Starter ($99), Growth ($249), Pro ($499). Helix produces the work each week in your voice; you review and approve, then post it yourself or let Helix post for you. Human review on every plan. Coaching sessions on Growth and Pro. All four outcomes and three engines on every plan. No setup fees. Cancel anytime.

Who it's for

Owners and managing partners of small and mid-size law firms who sell considered legal work, where clients research a firm before they call intake, and who want the whole growth surface run for them instead of hiring one channel at a time.

Not for: firms that need offline or brand-agency work (logos, print, events) or a single one-off campaign.

Next step

Book a 30-minute mapping call. We show where growth is hiding and you leave with a plan whether or not you hire us.