Travel

Get found by guests planning a trip to your area, then win the direct booking before an OTA takes its cut.

The problem

Travelers plan on search and reviews before they book anything. They search the destination and the experience, compare properties, read the reviews, and ask AI to plan the trip and suggest where to stay. If you only show up on the booking sites, they take their cut and own the guest relationship you earned. Most hosts know their property and tour pages could belong to anyone and still cannot fix it: the work is constant, spans a dozen surfaces, and never fits a season of running the business.

What Helix drives: four outcomes

Every activity ties back to one of four scores. No vanity metrics.

1. Get found on Google. Rank for the destination and experience searches guests use ("best boutique hotel in [area]," "things to do in [destination]," "[activity] tours near [place]"). We audit the site, find the keywords you're a position or two from the top on, publish the posts that win them, and measure rank movement weekly.
2. Get found in AI answers. Be cited when a traveler asks ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews to plan a trip to your area or recommend where to stay and what to do. We ask those tools weekly with real travel-planning questions, publish the posts shaped like the answer those tools quote, and ship the missing pieces.
3. Get found in conversations. Show up where travelers already plan out loud: travel and destination subreddits, trip-planning forums, YouTube, local Facebook travel groups, and the review sites they read before they book. We watch everywhere people talk and reply in your voice, inside what you approve.
4. Turn found into customers. Traffic is wasted if the page doesn't earn the direct booking. We drive the right guests there and measure whether they convert, then show you what's helping or hurting: the experience story, plain answers on availability, policies, and what's included, a clear direct-book path, and the reviews and photos that earn the reservation. You know exactly what to fix.

Scope: we work the places online where these four are won or lost. No logos, signage, print, or direct mail.

How it runs: three engines

• Authority Engine - blog posts, comparison pages, use cases, tutorials, newsletters. Every piece answers a real buyer question. Feeds all four outcomes.
• Social Engine - X, LinkedIn, Reddit, Facebook, Instagram, TikTok, YouTube, Snapchat, forums, plus we watch for buyers who are ready. Feeds AI answers, conversations, and conversion.
• Outreach Engine - signal-based outreach: we catch buyers the moment they tip their hand (asking for a recommendation, calling out a competitor, actively shopping) and send a personal first message about the exact thing that just happened. No templates, no blasts. Plus direct outreach to creators, partners, and journalists whose audience overlaps yours. Feeds Google, AI answers, and conversations.

You approve in ten minutes a day. We ship. A real report lands every Friday.

What gets owners excited: signal-based outreach

SEO and AI citations are a build that pays off over months. Signal-based outreach pays off now. The moment a buyer tips their hand (asks for a recommendation, calls out a competitor, or starts actively shopping) we catch it and send a personal note about that exact thing. No templates, no blasts. And it runs on the same system as your content and your rankings, so every piece feeds the next: the outreach points to the article that ranks, the article earns the AI citation, the citation earns the next mention. Any one channel is a line item. Run together, they are a growth system.

Proof

Our co-founder drove +172% recurring revenue as CEO of Blue Eye running this kind of playbook. We run Helix on our own brands first, so it grows our companies before it grows yours. Agencies charge $5K to $15K a month for one or two channels.

Pricing

Plans from $99/mo. Three self-serve plans - Starter ($99), Growth ($249), Pro ($499). Helix produces the work each week in your voice; you review and approve, then post it yourself or let Helix post for you. Human review on every plan. Coaching sessions on Growth and Pro. All four outcomes and three engines on every plan. No setup fees. Cancel anytime.

Who it's for

Owners and operators of small and mid-size hotels, lodges, vacation rentals, tour operators, and activity providers who want more direct bookings, where guests research before they book, and who want the whole growth surface run for them instead of hiring one channel at a time.

Not for: hosts that need offline or brand-agency work (logos, print, events) or a single one-off campaign.

Next step

Book a 30-minute mapping call. We show where growth is hiding and you leave with a plan whether or not you hire us.