Battle card · For reps
Helix vs a traditional SEO agency
Use when: the buyer already has an SEO agency, is shopping one, or frames the problem as "we need SEO."
What they get from an SEO agency
One channel: search. A monthly retainer of $5K to $15K, a keyword report, and a backlog of recommendations they often have to implement themselves. Results in six to twelve months if the work actually ships.
Where that leaves them short
- Buyers no longer research on Google alone. They ask ChatGPT, read the Reddit thread, watch the YouTube review. An SEO agency does not touch any of that.
- Rankings are not revenue. Most agencies report positions, not customers, and stop at the click instead of tracking whether the page actually converts.
- The recommendations pile up. A lot of agencies advise; the client still has to do the work.
What Helix does instead
Runs all four growth outcomes instead of one channel: get found on Google, get found in AI answers, get found in conversations, and turn that traffic into customers. Every activity ties back to one of those four scores. We ship the work on your site and channels, you approve in ten minutes a day, and a real report lands every Friday.
The numbers
- Agency: $5K to $15K a month for one or two channels.
- Helix: from $99/mo for all four outcomes and three engines, cancel anytime.
Proof
Our co-founder drove +172% recurring revenue as CEO of Blue Eye running this kind of playbook. We run Helix on our own brands first.
If they push back
- "Our agency knows our industry." Good. Helix learns your buyers' actual questions from the models and the conversations, and writes to those. Bring the agency's best content; we distribute and extend it.
- "We only need search." Search is one of four places your buyers look. If you win Google and lose the AI answer and the Reddit thread, you still lose the buyer.
- "AI content will read as spam." Every piece answers a real buyer question, and nothing publishes without explicit approval: ours by default, or yours whenever you want in.
One-liner for the rep
"An SEO agency rents you one channel and hands you a to-do list. Helix runs all four places your buyers look, ships the work, and reports on customers, for a fraction of the retainer."