Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
Google's recent clarification on AI agents and SEO cuts through the noise. For SMBs running lean GTM stacks, the practical takeaway is simpler than the hype suggests.
Read the noteSMBs are outpacing enterprises in AI marketing adoption because they can test, learn, and ship in days instead of quarters. Speed is the only advantage that matters right now.
AI generates thousands of posts in seconds. Most get ignored. Here is why helpful content still drives revenue for SMBs.
Skaled defines a new role that bridges technical implementation and go-to-market execution. Here's what SMBs should know before hiring.
Most SMBs pour effort into content creation but ignore distribution. Here's how to build a system that gets your work cited by AI models and actually seen by buyers.
Search Engine Journal reports that showing up in AI search results takes more than SEO tweaks. Here is what SMB operators should actually focus on.
AI agents are now running full GTM motions, not just assisting them. Here's what that means for SMBs building revenue pipelines.
Dentsu and Dept are betting on AI agents. Hyundai's in-house pilot proves brands can cut out the middleman. Here's how to decide which path fits your SMB.
After testing 20+ AI SEO tools, here's what actually moves the needle for SMB visibility and what's just noise.
Stop trying to automate your entire GTM motion at once. Here are the three tasks agents actually handle well from day one.
Snowflake spent a year building a GTM AI assistant that enterprise teams can actually trust. SMBs should take notes on their approach to data governance and AI safety.
AI is changing how small teams approach GTM. Here's what works, what doesn't, and how to build a system that actually converts.