Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
The SBA published a guide on AI for small business that's worth reading. Here's what actually matters for SMB operators running GTM stacks.
Read the noteU.S. Chamber of Commerce reports AI adoption jumped from 40% to 58% among small businesses. Here is what the other 42% need to understand about the window still open to them.
Salesforce's guide to AI for small business marketing nails the efficiency angle, but the real opportunity is fixing specific workflow bottlenecks, not chasing tools.
OpenAI went to Cannes Lions looking for ad budgets. For SMBs, this signals how AI platforms will monetize and where your ad dollars are heading next.
AI commoditizes marketing execution. The skill that actually pays SMBs now is judgment, knowing which campaigns to run, why, and when to kill them.
A practical look at how AI sales agents actually work for small businesses, what they handle, and where they fall short.
Arise GTM's framework splits work between autonomous agents and humans. Here's how SMBs can apply it without overbuilding.
Small teams can finally automate lead generation, outreach, and follow-ups without hiring a sales army. Here's what's working.
AI algorithms now rank based on context and authority, not keyword matches. Here's what that means for your SMB content strategy.
Demandbase mapped the five failure modes in AI GTM deployments. Skip these and you're ahead of 80% of implementations.
Salesforce's new AI SEO guide highlights how automation handles keyword research, content optimization, and link building. Here is what that actually means for your GTM stack.
Orbit Media breaks down how to use AI for targeting, personas, and content gaps without losing the human edge. Here's what SMB operators should actually take from it.