Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
Rule-based email workflows fire when conditions match. Agentic AI decides who, what, and when based on live behavior. Here's why that distinction matters for SMBs running outbound.
Read the noteCanva's new Grow 2.0 platform unifies ad creation and optimization in one tool, giving SMBs a practical path from design to performance without the usual handoff chaos.
Most guides say automate everything. Wrong. Start with the boring stuff that breaks when humans forget, like follow-ups and scheduling.
Shopify's new Campaign Autopilot handles multi-channel execution, but most SMBs waste time automating creative before fixing their plumbing. Here's what to automate first.
Campaign Autopilot consolidates multi-channel marketing into one dashboard. Here's what SMBs should actually do about it.
SMBs are hitting HubSpot's AI ceiling. Here's the stack we actually run for revenue-share clients who need more than basic drip campaigns.