Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
LeanData's AI GTM guide shows the playbook: AI qualifies and books, humans close. Here's what SMB teams should take from it.
Read the noteAI amplifies your data problems rather than fixing them. Here's what that means for SMBs running GTM automation.
AI agents have moved from assisting your go-to-market to running it. Here is what that looks like when you actually build the stack.
Dentsu and Dept built their AI agent offerings for clients. Now brands like Hyundai are running pilots to bring that capability in-house. Here's what SMBs should learn from it.
AI-powered email agents now pull from keyword research, buying stages, and engagement patterns to personalize outreach at scale. Here's what that means for SMB teams running lean.
Forbes Council members say most AI GTM deployments fail before they start. The culprit is broken data. Here is what that means for SMBs running lean.
The AI marketing tools actually delivering ROI in 2026: sentiment analysis, competitor tracking, and content automation that replaces your manual workflows.
Reddit marketers share how they're using AI agents for segmentation, email drafting, and campaigns. Here's what's working in the wild.
Machine learning finds patterns in customer data that humans miss. Here's what SMBs should measure when deploying AI-powered GTM automation.
Canva's new Grow 2.0 platform unifies ad creation and optimization in one workflow. For SMBs without dedicated creative and performance teams, this consolidation matters.
Zapier, Make, and n8n give you actual workflow flexibility. HubSpot gives you a walled garden. Here's when to use which.
AI amplifies your CRM problems instead of fixing them. Here is what to clean before you automate.