Show up when your buyers talk about you.
People compare you, question you, and recommend you in threads you never see. We watch Reddit, YouTube, LinkedIn, review sites, podcasts, and comparison articles, draft the right reply in your voice, and post it back where the conversation is happening.
Why this matters
Buyers trust what other people say about you more than what you say about yourself. Right now someone is asking about your category on Reddit, weighing you against a competitor on YouTube, or leaving a review on G2, and you're not in that conversation. Some of those threads become the first result for your own brand name. Helix Brand Monitoring puts you in the room while it still counts.
What we deliver
Concrete artifacts, not slide decks.
- Watch surfaces set up at onboarding: brand names, product names, founder names, common misspellings, and the competitors you want tracked.
- A single mention feed pulled from Reddit, Hacker News, YouTube comments, X, LinkedIn, news and blog RSS, review sites (G2, Capterra, Trustpilot), comparison articles, Product Hunt, and podcast transcripts.
- Every mention sorted by sentiment, intent (buying question, praise, complaint, comparison, misinformation, press opportunity), and how much it actually matters.
- A drafted response in your voice for every mention worth a reply, in the right shape for the surface: a Reddit reply, a YouTube comment, a review response, an outreach note to a podcast host.
- Posted back into the source channel on your approval, then measured: upvotes, replies to your reply, and which way sentiment moved.
How onboarding works
You bring access. We do discovery together.
Onboarding is structured discovery, not a configuration questionnaire. You don't need to walk in with a brand voice doc or an ICP doc. You show up with access; we run guided sessions that produce sharper artifacts than you'd write solo.
What you provide
- •OAuth on your accounts via Argonath: Reddit, X, LinkedIn, YouTube, wherever the platform lets us post on your behalf.
- •Access to your review-site profiles (G2, Capterra, Trustpilot) if you want us responding there.
- •The names that matter: brand, products, founders, and the competitors you want watched.
What we co-create at onboarding
- •Watch list: the surfaces, subreddits, channels, and search terms we monitor (we research, you confirm and expand).
- •Brand voice spec, so every response sounds like you and not a support macro.
- •Response rules: which topics you engage, which you skip, and how you want competitor mentions handled.
How it works
The loop, every week.
Set the baseline
At onboarding we compile your watch surfaces and pull the last 90 days of mentions across every source. You get a starting picture: how often you come up, where, the sentiment mix, and how many comparison threads put you next to a competitor.
Scan and sort
Every week we scan for new mentions and bucket them: a question nobody answered, a complaint that needs a reply, a comparison thread that needs your angle, a positive mention worth acknowledging, misinformation worth a polite correction, a reporter or podcast host worth reaching out to.
Draft the reply
For every mention worth engaging, the brand-monitor agent drafts a response in the right shape for the surface and in your voice. Nothing generic, nothing that reads like a template. The anti-AI-slop check runs before it reaches you.
Approve, post, measure
Drafts land in one queue with the original thread and the proposed reply. A human on our team approves by default, or you can step into the loop and approve yourself. On approval we post it back into the source channel and track what happened: upvotes, replies, and whether sentiment moved.
See it live
Real clients running this today.
Every site below has this service running on Helix right now. Click through to see the work in production.
Snappy Agents
AI agents for small business owners
Watching r/smallbusiness, r/Entrepreneur, and LinkedIn for owners asking about back-office tools and AI agents. Questions that go unanswered get a helpful reply drafted, approved, and posted the same week.
snappyagents.ai
Ronin
AI job search agent
Monitoring r/cscareerquestions, r/recruitinghell, and senior-IC LinkedIn threads for mentions of AI job-search tools and comparison posts. Every response answers the actual question, never a pitch.
myronin.ai
What's included at the base
Covered in the base plan at a weekly cadence. Brands with heavy mention volume (large followings, busy review profiles) scale up from there.
Common questions
Frequently asked.
Isn't this just social listening?+
Social listening tools hand you a dashboard of mentions and leave the work to you. Helix drafts the actual response for every mention worth a reply, in your voice and in the right shape for the surface, then posts it back on your approval. You get the reply shipped, not another feed to check.
Will you post anything without my approval?+
Never without explicit approval. Every response lands in the queue with the original thread and the drafted reply. A human on our team approves by default; opt into the loop and nothing on that channel goes out until you say so.
Which surfaces do you watch?+
Reddit (site-wide and specific subreddits), Hacker News, YouTube comments, X, LinkedIn, news and blog RSS, review sites like G2, Capterra, and Trustpilot, comparison articles, Product Hunt, community forums, and podcast transcripts. We map your buyers to the surfaces they actually use at onboarding.
What about negative reviews or misinformation?+
We surface them fast and draft a measured response: an honest reply to a fair complaint, a polite correction for something inaccurate. You decide the tone and whether it ships. For sensitive surfaces like Wikipedia, we draft the edit and you push it.
How does this connect to the rest of Helix?+
Every unanswered buyer question we find becomes a topic for the Content engine, and every comparison thread tells us where a comparison page would help. Brand Monitoring feeds the same weekly report as everything else, so you see mentions, responses, and sentiment trend in one place.
Want your grade on Brand Monitoring?
Drop your URL and we'll run the audit. You'll get an A-to-F grade across every surface that brings in customers, plus the specific things to fix on this one.
Get your free grade cardRelated services
Works hand in hand with.
Let's see if we're a fit.
Tell us about your business. We'll set up a conversation.