Local visibility engine
Get found by the owners, buyers, and tenants in your market.
Helix turns your projects, service areas, reviews, and listings into a local visibility system, so the right owner, buyer, or tenant finds you first and reaches out before the next firm.
Before the inquiry
Helix owns everything that gets the inquiry.
Visibility, project proof, reviews, and the searches that put you in front of an owner, buyer, or tenant ready to act. Coordination and follow-up is the front desk's job.
Built for
Real buyers we found for construction firms this week
Every card is a real conversation on Reddit, X, LinkedIn, or Facebook. In your account, we draft the response and ship it.
What a Helix scorecard looks like
Here's the scorecard for a builder like yours.
A fictitious Idaho custom builder, real-shaped findings drawn from the same rubric we run on your site. Composite grade, 4 outcomes, findings ranked by severity, weekly + monthly shipping. Click "View full scorecard" to see the findings and cadence detail. Yours pulls real data, same shape.
Timberline Custom Homes
timberlinecustomhomes.com · Boise, Idaho · Custom home building, whole-home remodels, design-build
Composite
C+
2.30 GPA
Projected · 6 mo
+1.10 GPA with Helix
4 outcomes
SEO
C-
Ranks for the firm name and a handful of neighborhood queries. Missing on the money terms: "custom home builder Boise," "whole home remodel Boise," "design build contractor Idaho."
1.70 GPA
GEO
D+
ChatGPT, Claude, and Perplexity name Timberline 0 times out of 20 when asked to shortlist a Boise custom builder. Answer engines cite Houzz editorial + a Meridian competitor, not the firm site.
1.50 GPA
Brand
B
31 Google reviews at 4.8, active Houzz gallery, two Best of Houzz Service badges earned in the last three years. Trade-association authority is real but half of it never surfaces on the website.
3.00 GPA
Website
C+
Site loads fast, mobile-clean, decent hero photography. Structure is a single Services page with four short paragraphs and a Portfolio that is a photo grid with no per-project detail pages.
2.30 GPA
View full scorecard(8 findings · shipping · monthly targets)
Top findings
8 findings shown
GeneralContractor schema missing on homepage
No JSON-LD structured data detected on timberlinecustomhomes.com. Google can identify the site as a builder from title + NAP but has no schema-level signals for areaServed, priceRange, or aggregate rating. Directly costs eligibility for contractor-specific SERP features (rich sitelinks, review stars, service-area cards).
What Helix does
Add GeneralContractor JSON-LD to the homepage carrying name, url, address, telephone, areaServed (Ada + Canyon + Gem counties), priceRange, and image. Layer HomeAndConstructionBusiness on the remodel + design-build pages once they exist.
Services bundled onto a single Services page
timberlinecustomhomes.com/services lists custom home building, whole-home remodels, additions, and design-build as four sections on one URL. Nothing on this page can rank for any specific service query because it has no title, meta description, H1, or content depth tuned to a single intent. Every service is competing with every other for the page's ranking signals.
What Helix does
Split into per-service landing pages: /custom-home-building, /whole-home-remodel, /home-additions, /design-build. Each carries scope, process, timeline, cost band, FAQs, and links into matching portfolio projects. Existing Services page becomes a hub linking to all four.
Google Business Profile categories are generic
GBP is claimed but primary category reads "Contractor." No secondary categories for Custom Home Builder, General Contractor, or Remodeler. Local pack visibility for the service-specific queries the firm actually competes on falls off a cliff with the generic category alone.
What Helix does
Set primary category to Custom Home Builder (the highest-margin intake), and add General Contractor + Remodeler as secondaries. Upload 25+ project photos including exteriors, kitchens, and framing-stage shots. Verify service areas list every city in Ada + Canyon counties served.
No service-area pages per city + county served
Timberline builds in Boise, Meridian, Eagle, Star, Kuna, and Nampa according to the About page footer, but no per-city landing pages exist. Local intent queries ("custom home builder Meridian," "whole home remodel Eagle") reward one landing page per city with distinct copy + local project examples, and the firm is invisible on all of them.
What Helix does
Publish a service-area page per city + Ada / Canyon county with LocalBusiness schema, a paragraph on what Timberline builds in that area, and 2-3 linked portfolio projects nearby. Roll up under an "Areas We Serve" hub in the footer.
No cost + financing content for AI answer engines to cite
Answer engines cite whatever page most clearly answers a cost question. When Perplexity was asked "how much does it cost to build a custom home in Boise," it cited a Meridian firm's cost guide + a national HomeAdvisor page. Timberline has no cost content and no financing content on the site, so there is nothing to cite.
What Helix does
Publish 4-6 cost + financing guides: cost per square foot to build a custom home in Idaho, whole-home remodel cost breakdown, how construction loans work in the Treasure Valley, budgeting for change orders. Add FAQPage schema. Honest bands + drivers, not marketing copy.
Portfolio is a photo grid with no per-project detail pages
timberlinecustomhomes.com/portfolio shows 24 completed projects as a Lightbox grid. Clicking a photo opens the same photo larger. No per-project detail page carries scope, timeline, materials, client quote, or square footage. The single most trust-driving asset the firm owns is a Pinterest board with no ranking surface.
What Helix does
Build one detail page per project, at least 12 to start. Each carries a title ("Modern Farmhouse in Eagle"), scope + square footage + budget band, timeline in weeks, materials + finishes list, before / during / after photos, and a client quote when the client allows. Link every project into the matching service + service-area pages.
License, bond, and insurance status buried on About page
Idaho contractor license (RCE-XXXXX), bond amount + carrier, and general liability insurance are all listed on the About page but nowhere on the homepage above the fold and nowhere on the (nonexistent) service pages. Idaho residential prospects check license + bond first, and the firm forces them to click twice to find it.
What Helix does
Move a compact credential row (license number, bonded + insured, years in business, projects completed) above the fold on the homepage. Repeat in the footer of every page. Add license link to the Idaho Contractors Board lookup as a trust anchor.
Best of Houzz badges earned but not surfaced on the website
Timberline's Houzz profile shows Best of Houzz Service badges for 2024 and 2026, plus a GuildQuality Guildmaster designation from 2025. None of the three appear on the website. Prospects who land on the site cold see no third-party trust markers above the fold.
What Helix does
Add a badge row on the homepage + About page: Best of Houzz Service 2024 + 2026, GuildQuality Guildmaster 2025, NAHB member, Idaho Contractors Board license. Link each badge to the source profile so a prospect can verify in one click.
Shipped this week
May 4 - May 10, 2026
6
pieces published
blog: What a Whole-Home Remodel in Boise Actually Costs in 2026
linkedin: Why we walk every client through change orders before the contract is signed
linkedin: Before + after: a 1970s Boise ranch turned open-concept family home
linkedin: What we learned finishing a whole-home renovation on a 1920s Bench bungalow
+ 2 more
May 2026 targets
north star
Rank on page 1 of Google for "custom home builder Boise" and "whole home remodel Boise" by end of Q3, and be cited by name in ChatGPT + Perplexity when an Idaho homeowner asks who to interview for a custom build.
Google ranking (custom home builder Boise)
Houzz reviews
Per-service landing pages live
Project portfolio detail pages live
This is what a Helix scorecard for your firm looks like. Yours pulls real data from your site, market, and answer engines.
Request your free scorecardBest fit
Built for firms whose work is better than their website.
Firms with great work but a weak or dated web presence
Contractors, builders, and teams who live on referrals and want inbound
Service and project pages that could belong to any firm
Companies expanding into a new market, service, or project type
Firms buying ads but sending clicks to thin pages
Project photos, reviews, and results that never get used
By your role
A custom home and a rental listing are not found the same way.
How an owner, buyer, or tenant searches, and what earns their trust, changes with your side of the project. We build the pages and proof each one needs.
General contractors & subs
Owners search for a builder they trust with a big spend. Project photos, reviews, and clear process win the bid request.
Builders & developers
Buyers research homes and communities before they tour. Community and floor-plan pages plus proof get them to reach out.
Property & real estate
Renters and buyers start with search and reviews. Listing, neighborhood, and agent pages win the inquiry and the showing.
Where you're getting missed
The best builder in the market still loses to the one buyers find first.
Owners, buyers, and tenants start with search and reviews. If your work never shows up, the quality never gets a chance to win the job or the lease.
- 01Invisible for the service-plus-city and city-plus-listing searches that matter
- 02Pages list what you do, but not the work that proves you should get the job
- 03Project galleries and reviews exist, but never enter the buyer's decision
- 04There is no clear path from a visitor to a bid request or a showing
- 05Owner, buyer, and tenant questions go unanswered on the page
- 06Referral and broker partners have no strong page to send people to
What Helix builds
A lead system built around how buyers actually search.
The goal is simple: when someone in your market needs your work or your listing, you are the firm they find, trust, and reach out to first.
Service and project pages
Pages per service, project type, and market, written around what an owner, buyer, or tenant needs before they reach out.
Local and market authority
City, neighborhood, and community pages that make your market work for you and win the local search.
Project galleries and proof
Finished-project photos, reviews, and results placed where a buyer decides which firm to trust with the job or the listing.
AI-search visibility
Clear, structured content built to show up in search and in the answer engines people now ask before they hire or tour.
Process and next-step FAQs
Plain answers on process, timeline, pricing ranges, and what happens next that move a visitor toward a bid request or a showing.
Owner-approved workflow
Claims, license and insurance language, and project detail stay accurate and inside what you approve before anything goes live.
What the audit shows
Show where you're getting missed.
We zero in on one priority service, project type, or market.
Show where you rank today in search and reviews, and who is beating you.
Map the searches owners, buyers, or tenants actually use.
Show a stronger page with project proof, reviews, and a clear next step.
Recommend a review campaign to lift your review score on the first search.
Common questions
What firms ask before working with Helix.
How do you get us found for the service-plus-city and city-plus-listing searches that matter?
We build service, project, and market pages and get your project photos and reviews working, so owners, buyers, and tenants find you when they search your market. It is one of four outcomes we drive, and we report where you rank every Friday.
Do you handle project photos and reviews, or do we?
We place your finished-project photos, reviews, and results where a buyer decides which firm to trust with the job or the listing. You approve before anything publishes, and we keep license, insurance, and claims accurate.
What does it cost, and who runs it?
Helix starts at $999 a month, run by our team. We drive four outcomes: your Google rankings, your citations in AI answers, your mentions in the conversations about firms in your market, and how well your site turns a visitor into a bid request or a showing.
Be the firm they find and trust first.
We will map one priority service or listing, where you show up in your market, and the proof and pages it takes to get found and reached out to first.
Request a visibility audit