Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
Landbase shows how autonomous agents run campaigns 24/7. SMBs can now scale GTM without scaling headcount.
Read the noteActively's AI agents monitor signals, prioritize accounts, and draft outreach before you open your laptop. Here's what that means for SMB go-to-market teams.
Demandbase recently outlined critical mistakes companies make with AI agents in GTM. Here is what SMB operators should actually watch for before deploying.
A practical playbook for SMBs to build an agentic AI GTM strategy, starting with one workflow instead of a platform.
Treating AI ethics as a philosophy exercise is a mistake. For SMBs, transparent and fair AI marketing operations are the only way to avoid costly privacy violations and customer churn.
AI GTM Engineers don't just prompt models. They wire AI into your CRM, engagement tools, and analytics so your revenue stack actually runs itself.
LeanData's AI GTM guide shows the playbook: AI qualifies and books, humans close. Here's what SMB teams should take from it.
AI amplifies your data problems rather than fixing them. Here's what that means for SMBs running GTM automation.
AI agents have moved from assisting your go-to-market to running it. Here is what that looks like when you actually build the stack.
Dentsu and Dept built their AI agent offerings for clients. Now brands like Hyundai are running pilots to bring that capability in-house. Here's what SMBs should learn from it.
AI-powered email agents now pull from keyword research, buying stages, and engagement patterns to personalize outreach at scale. Here's what that means for SMB teams running lean.
Forbes Council members say most AI GTM deployments fail before they start. The culprit is broken data. Here is what that means for SMBs running lean.