Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
AI agents are now running full GTM motions, not just assisting them. Here's what that means for SMBs building revenue pipelines.
Read the noteDentsu and Dept are betting on AI agents. Hyundai's in-house pilot proves brands can cut out the middleman. Here's how to decide which path fits your SMB.
After testing 20+ AI SEO tools, here's what actually moves the needle for SMB visibility and what's just noise.
Stop trying to automate your entire GTM motion at once. Here are the three tasks agents actually handle well from day one.
Snowflake spent a year building a GTM AI assistant that enterprise teams can actually trust. SMBs should take notes on their approach to data governance and AI safety.
AI is changing how small teams approach GTM. Here's what works, what doesn't, and how to build a system that actually converts.
Forbes Councils reports that data foundation problems kill most enterprise AI GTM deployments before launch. SMBs can fix this faster. Here's how.
A practical framework for SMBs to implement GTM AI that handles repetitive work so your team can focus on relationships.
Stop waiting for end-of-quarter post-mortems. Live GTM analysis catches slippage early so you can fix messaging before the pipeline dries up.
Static rules miss opportunities. Agentic email automation adapts in real time to what prospects actually do, not what you predicted they would do.
Encode your operator rules into agents for an autonomous GTM motion. Let AI handle the pipeline volume while your people keep the closing and judgment.
A practical framework where AI agents handle high-volume GTM execution while humans focus on exceptions and strategy. Here's how SMBs can structure their revenue teams around this model.