Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
Highspot's 2026 roundup covers call analysis, data entry automation, and predictive tools. Here's what SMBs should actually buy and why most teams overcomplicate this.
Read the noteGraip.AI's agents now handle full RFQ-to-quote workflows without ripping out your existing systems. Here's what this means for SMBs drowning in manual sales ops.
cargo.one deployed AI workers to handle RFQs and quote generation for Saudia Cargo. Here is why SMBs need to pay attention to 24/7 AI sales automation.
Reddit operators share what AI actually handles well in small business marketing: brainstorming, drafting, and repurposing. Here's where to draw the line.
Small teams can now create polished visual content directly in Google Workspace. Here's how SMBs are using Gemini to compete with bigger budgets.
Generic AI output is a symptom of skipped voice training. Here's how to fix it before your content library sounds like nobody wrote it.
The SBA published a guide on AI for small business that's worth reading. Here's what actually matters for SMB operators running GTM stacks.
U.S. Chamber of Commerce reports AI adoption jumped from 40% to 58% among small businesses. Here is what the other 42% need to understand about the window still open to them.
Salesforce's guide to AI for small business marketing nails the efficiency angle, but the real opportunity is fixing specific workflow bottlenecks, not chasing tools.
OpenAI went to Cannes Lions looking for ad budgets. For SMBs, this signals how AI platforms will monetize and where your ad dollars are heading next.
AI commoditizes marketing execution. The skill that actually pays SMBs now is judgment, knowing which campaigns to run, why, and when to kill them.
A practical look at how AI sales agents actually work for small businesses, what they handle, and where they fall short.