Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
Forbes 2026 CMOs treat influence as an outcome, not a goal. Here's what SMBs can borrow from their playbook.
Read the noteB2B partner marketing is becoming essential for SMBs. Here's how strategic alliances help you reach more buyers without burning budget on cold outreach.
Scheduled workflows are giving way to systems that plan, execute, and adjust campaigns automatically. Here's what SMBs should do before the shift hits.
Beam.ai released a Sales Operations AI Agent that pulls sales orders from emails and standardizes them. Here's what that means for SMBs running lean operations.
Improvado's latest research shows AI lets sales teams scale operations without adding headcount. Here's what that looks like in practice for SMBs.
Sales ops teams waste hours on manual work that AI handles in minutes. Here's what to automate first and how to prove ROI to your team.
Google confirmed AI agents are just standard web clients. Here is what that means for your SMB's AI agent SEO strategy.
Using AI as your company voice gives away your strongest competitive advantage. Here's where AI helps GTM and where it creates real damage.
HubSpot's latest guide shows which automation tools actually book meetings in 2026. Here's what works for SMB teams running lean.
AI sales tools fail when your CRM data is a mess. Here is what Vainu's research shows about data quality and how to fix it before your next automation push.
Sight AI's new guide on AI content distribution highlights a growing problem for SMBs. Content invisible to AI models might as well not exist.
Search Engine Journal highlights why AI visibility depends on operational alignment. For SMBs, this means clean data beats keyword chasing every time.