Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
GTM8020 compiled 39 statistics on marketing automation for 2026. Here's what matters for SMBs running lean GTM stacks and trying to improve ROI without adding headcount.
Read the noteStop hiring junior SDRs to burn through leads. AI sales agents handle the grueling outreach and follow-up so your small business can close deals without the overhead.
AI personalization is now accessible for SMBs. Here's how to use customer behavior data to deliver personalized experiences without a massive tech stack.
InsiderOne calls 2026 the tipping point for AI marketing automation ROI. Here's what that actually means for SMBs running lean GTM stacks.
Microsoft's Activate 2026 event unveiled AI Max and several ad platform upgrades. Here's what SMB advertisers should test now and what to ignore.
Forbes Councils nailed it: AI automates execution work, which means your judgment calls matter more. Here's what SMBs should do with that insight.
Forbes 2026 CMOs treat influence as an outcome, not a goal. Here's what SMBs can borrow from their playbook.
B2B partner marketing is becoming essential for SMBs. Here's how strategic alliances help you reach more buyers without burning budget on cold outreach.
Scheduled workflows are giving way to systems that plan, execute, and adjust campaigns automatically. Here's what SMBs should do before the shift hits.
Beam.ai released a Sales Operations AI Agent that pulls sales orders from emails and standardizes them. Here's what that means for SMBs running lean operations.
Improvado's latest research shows AI lets sales teams scale operations without adding headcount. Here's what that looks like in practice for SMBs.
Sales ops teams waste hours on manual work that AI handles in minutes. Here's what to automate first and how to prove ROI to your team.