Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
Your AI share of voice percentage needs context. A low number could be exactly right for your market position.
Read the noteMost SMBs measure AI lead gen wrong. The real ROI comes from embedding AI SDR agents into your site to qualify visitors who are already interested, not from spraying more outbound messages.
Most SMBs should start with an AI consultant engagement before committing to ongoing fractional support. Here's how to decide which path fits your stage.
Six months in, your AI content library sounds nothing like you. Here is how to fix that before it gets worse.
Brafton's research shows that marketers who add context and constraints to prompts get better output and spend less time editing. Here's what that looks like in practice.
Using AI as your company voice compromises your strongest leverage. Here is how SMBs can avoid ai brand trust risks and keep automation from ruining their reputation.
GTM8020 compiled 39 statistics on marketing automation for 2026. Here's what matters for SMBs running lean GTM stacks and trying to improve ROI without adding headcount.
Stop hiring junior SDRs to burn through leads. AI sales agents handle the grueling outreach and follow-up so your small business can close deals without the overhead.
AI personalization is now accessible for SMBs. Here's how to use customer behavior data to deliver personalized experiences without a massive tech stack.
InsiderOne calls 2026 the tipping point for AI marketing automation ROI. Here's what that actually means for SMBs running lean GTM stacks.
Microsoft's Activate 2026 event unveiled AI Max and several ad platform upgrades. Here's what SMB advertisers should test now and what to ignore.
Forbes Councils nailed it: AI automates execution work, which means your judgment calls matter more. Here's what SMBs should do with that insight.