Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
Most SMBs should start with an AI consultant engagement before committing to ongoing fractional support. Here's how to decide which path fits your stage.
Read the noteInsiderOne calls 2026 the tipping point for AI marketing automation ROI. Here's what that actually means for SMBs running lean GTM stacks.
Forbes Councils nailed it: AI automates execution work, which means your judgment calls matter more. Here's what SMBs should do with that insight.
Improvado's latest research shows AI lets sales teams scale operations without adding headcount. Here's what that looks like in practice for SMBs.
Highspot's 2026 roundup covers call analysis, data entry automation, and predictive tools. Here's what SMBs should actually buy and why most teams overcomplicate this.
Salesforce's guide to AI for small business marketing nails the efficiency angle, but the real opportunity is fixing specific workflow bottlenecks, not chasing tools.
SMBs are outpacing enterprises in AI marketing adoption because they can test, learn, and ship in days instead of quarters. Speed is the only advantage that matters right now.
Dentsu and Dept are betting on AI agents. Hyundai's in-house pilot proves brands can cut out the middleman. Here's how to decide which path fits your SMB.
After testing 20+ AI SEO tools, here's what actually moves the needle for SMB visibility and what's just noise.
Stop trying to automate your entire GTM motion at once. Here are the three tasks agents actually handle well from day one.
Forbes Councils reports that data foundation problems kill most enterprise AI GTM deployments before launch. SMBs can fix this faster. Here's how.
LeanData's AI GTM guide shows the playbook: AI qualifies and books, humans close. Here's what SMB teams should take from it.