Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
Stop testing AI on copywriting. Test it on moving work between your CRM, MAP, and spreadsheets. Here's a two-week pilot plan that actually ships.
Read the noteStop expecting AI to magically spit out ready-to-buy leads. Here is what the ROI actually looks like when you embed AI SDR agents into your site content.
How to decide what AI agents control in your GTM stack and put constraints in place, based on Braze's new guide.
SMB marketing teams are replacing manual campaign steps with AI agents that automate, optimize, and refine execution. Here is how to adapt your GTM stack.
Step-by-step implementation for SMBs ready to automate growth marketing with AI agents. No theory, just the actual setup we use for revenue-share clients.
AI workflows and agentic solutions can streamline your content operation, but only if you build them around real business outcomes, not vanity metrics.
AI agents don't just automate tasks. They plan, execute, and learn from your marketing outcomes. Here's what that means for your GTM stack.
IBM's Watsonx Orchestrate uses AI agents to deliver contextually relevant shopping experiences, giving SMBs operational leverage without massive RevOps budgets.
Klaviyo's trend report says marketing automation shifts from scheduled workflows to self-optimizing systems in 2026. Here's what that means for your pipeline today.
Saleoid just dropped a $5 AI CRM for startups. Here is what that pricing means for your GTM stack and your margins.
Reddit wants AI agents that actually generate leads. Here is why VC backing does not matter and what SMBs should actually look for in a GTM automation tool.
A Reddit thread exposed the confusion around AI lead gen agencies. Here's what SMB operators should actually look for, and what to run from.