Notes from the Helix team
Practical notes on AI GTM operations, audits, signals, and content systems. We run Helix on Helix first - what works ends up here.
AI marketing for small businesses ranges from $0 (DIY tool stack) to $15,000+/month (traditional agency). Helix bundles all 8 channels at $1,500-$4,500/mo - here's how every option breaks down.
Read the noteEveryone's talking about AI marketing agents. Most of the advice assumes you have a revenue team and a data engineer. Here's what actually matters if you're running a small business.
Monthly slide decks hide bad news for 30 days. Here's what a weekly marketing report should actually contain - and what to do if your agency won't send one.
Excerpt: We sell an AI marketing agency service, so we have a bias. Here's the comparison anyway - including where to go instead of us. --- For SMBs choosing between stacking AI marketing tools themselves and hiring an
Excerpt: Every "AI marketing tools" listicle hands you more software to learn. Helix does the marketing instead - 8 channels, AI for volume, humans for quality, one flat fee. --- Most small business owners researching
Agentic workflows replace dumb if/then logic with LLMs that actually understand context. Here is how SMBs can use them to scale GTM.
Stop testing AI on copywriting. Test it on moving work between your CRM, MAP, and spreadsheets. Here's a two-week pilot plan that actually ships.
Stop expecting AI to magically spit out ready-to-buy leads. Here is what the ROI actually looks like when you embed AI SDR agents into your site content.
How to decide what AI agents control in your GTM stack and put constraints in place, based on Braze's new guide.
SMB marketing teams are replacing manual campaign steps with AI agents that automate, optimize, and refine execution. Here is how to adapt your GTM stack.
Step-by-step implementation for SMBs ready to automate growth marketing with AI agents. No theory, just the actual setup we use for revenue-share clients.
AI workflows and agentic solutions can streamline your content operation, but only if you build them around real business outcomes, not vanity metrics.