Matt Merrill
Partner, GetLatest
Matt focuses on partnerships and channel strategy. He writes about how SMBs can compound their reach without growing headcount.
13 notes
- Jul 10, 202610 min read
Marketing for Course Creators Who'd Rather Teach
You built the course. You coach the students. But marketing falls to stolen hours between modules. Here's how to run SEO, content, social, outreach, GEO, and analytics under one subscription - without hiring a marketer or learning another platform.
- Jul 5, 20268 min read
D2C Marketing Without a Marketing Team
Most D2C brands with 5-20 employees have no marketing hire. The founder runs ads between packing orders. Here's how to run all eight channels for one fee instead of doing it yourself at 11pm.
- Jul 3, 202611 min read
Seed-Stage SaaS Marketing: What Actually Works
Most Seed and Series A SaaS companies have engineers, a product, and zero marketing staff. Here's what to run first, what to skip, and how to get all eight channels covered without a $10K/mo agency or a full-time hire.
- Jul 3, 202610 min read
Marketing Without a Marketing Team: A Founder's Real Options
You don't have a marketing hire. You're not going to get one next month. Here are the four actual paths founders take - and what each one costs in money, time, and sanity.
- Jul 1, 202611 min read
How to Outsource Marketing as a Small Business
Every outsourcing option for small business marketing in 2026 - from DIY tools to freelancers to AI marketing services - ranked by cost, coverage, and how much of your time they actually save.
- May 30, 20265 min read
AI Handles Execution. Judgment Just Got More Valuable.
Forbes Councils nailed it: AI automates execution work, which means your judgment calls matter more. Here's what SMBs should do with that insight.
- May 27, 20264 min read
Sales Operations AI Tools That Actually Drive Growth
Improvado's latest research shows AI lets sales teams scale operations without adding headcount. Here's what that looks like in practice for SMBs.
- May 21, 20264 min read
Best AI Sales Tools for 2026: What SMBs Should Actually Deploy
Highspot's 2026 roundup covers call analysis, data entry automation, and predictive tools. Here's what SMBs should actually buy and why most teams overcomplicate this.
- May 9, 20265 min read
Small Businesses Are Winning the AI Marketing Race
SMBs are outpacing enterprises in AI marketing adoption because they can test, learn, and ship in days instead of quarters. Speed is the only advantage that matters right now.
- May 5, 20264 min read
AI SEO Tools Worth Using in 2026: I Tested 20+ So You Don't Have To
After testing 20+ AI SEO tools, here's what actually moves the needle for SMB visibility and what's just noise.
- Apr 19, 20265 min read
Why We Stopped Recommending HubSpot to SMB Clients
Zapier, Make, and n8n give you actual workflow flexibility. HubSpot gives you a walled garden. Here's when to use which.
- Apr 19, 20265 min read
Agentic AI Email Beats Rules-Based Workflows
Rule-based email workflows fire when conditions match. Agentic AI decides who, what, and when based on live behavior. Here's why that distinction matters for SMBs running outbound.
- Apr 17, 20264 min read
HubSpot Isn't Enough Anymore: What We Use Instead
SMBs are hitting HubSpot's AI ceiling. Here's the stack we actually run for revenue-share clients who need more than basic drip campaigns.