Matt Merrill
Partner, GetLatest
Matt focuses on partnerships and channel strategy. He writes about how SMBs can compound their reach without growing headcount.
30 notes
- Jul 10, 20269 min read
Personal Injury Law Firm Marketing for $1,500/mo
PI firms pay legal marketing agencies $5,000-$15,000/mo for SEO and maybe PPC. Helix covers eight marketing channels - SEO, content, AI search, social, outreach, brand monitoring, website, and analytics - for $1,500-$4,500/mo, with a written accountability report every Friday.
- Jul 10, 202610 min read
Marketing for Course Creators Who'd Rather Teach
You built the course. You coach the students. But marketing falls to stolen hours between modules. Here's how to run SEO, content, social, outreach, GEO, and analytics under one subscription - without hiring a marketer or learning another platform.
- Jul 5, 20268 min read
D2C Marketing Without a Marketing Team
Most D2C brands with 5-20 employees have no marketing hire. The founder runs ads between packing orders. Here's how to run all eight channels for one fee instead of doing it yourself at 11pm.
- Jul 3, 202611 min read
Seed-Stage SaaS Marketing: What Actually Works
Most Seed and Series A SaaS companies have engineers, a product, and zero marketing staff. Here's what to run first, what to skip, and how to get all eight channels covered without a $10K/mo agency or a full-time hire.
- Jul 3, 202610 min read
Marketing Without a Marketing Team: A Founder's Real Options
You don't have a marketing hire. You're not going to get one next month. Here are the four actual paths founders take - and what each one costs in money, time, and sanity.
- Jul 1, 202611 min read
How to Outsource Marketing as a Small Business
Every outsourcing option for small business marketing in 2026 - from DIY tools to freelancers to AI marketing services - ranked by cost, coverage, and how much of your time they actually save.
- Jun 23, 20265 min read
Agentic Workflows in Marketing Ops: A 2-Week Pilot Plan
Stop testing AI on copywriting. Test it on moving work between your CRM, MAP, and spreadsheets. Here's a two-week pilot plan that actually ships.
- Jun 23, 20265 min read
Agentic Workflows Marketer Guide: Constraints Over Capabilities
How to decide what AI agents control in your GTM stack and put constraints in place, based on Braze's new guide.
- Jun 19, 20264 min read
Set Up AI Growth Agents for Marketing Workflows: A Practical Guide
Step-by-step implementation for SMBs ready to automate growth marketing with AI agents. No theory, just the actual setup we use for revenue-share clients.
- Jun 19, 20263 min read
Agentic Marketing Platforms: A Practical Guide for SMB Operators
AI agents don't just automate tasks. They plan, execute, and learn from your marketing outcomes. Here's what that means for your GTM stack.
- Jun 17, 20264 min read
Klaviyo Says 2026 Brings Self-Optimizing Campaigns. Your Scheduled Workflows Are Already Behind.
Klaviyo's trend report says marketing automation shifts from scheduled workflows to self-optimizing systems in 2026. Here's what that means for your pipeline today.
- Jun 8, 20264 min read
AI Brand Voice Generator Tools: Stop Rewriting Every Draft
Blaze builds your brand voice from content you already made and applies it across every channel. Here's how SMBs can stop sounding like a robot.
- Jun 5, 20264 min read
Keep Brand Voice When You Scale With AI
Six months in, your AI content library sounds nothing like you. Here is how to fix that before it gets worse.
- Jun 1, 20263 min read
AI Personalization in Marketing Automation: What SMBs Actually Need to Know
AI personalization is now accessible for SMBs. Here's how to use customer behavior data to deliver personalized experiences without a massive tech stack.
- May 30, 20265 min read
AI Handles Execution. Judgment Just Got More Valuable.
Forbes Councils nailed it: AI automates execution work, which means your judgment calls matter more. Here's what SMBs should do with that insight.
- May 28, 20264 min read
Self-Optimizing Marketing Automation Is Coming in 2026
Scheduled workflows are giving way to systems that plan, execute, and adjust campaigns automatically. Here's what SMBs should do before the shift hits.
- May 27, 20264 min read
Sales Operations AI Tools That Actually Drive Growth
Improvado's latest research shows AI lets sales teams scale operations without adding headcount. Here's what that looks like in practice for SMBs.
- May 21, 20264 min read
Best AI Sales Tools for 2026: What SMBs Should Actually Deploy
Highspot's 2026 roundup covers call analysis, data entry automation, and predictive tools. Here's what SMBs should actually buy and why most teams overcomplicate this.
- May 10, 20265 min read
AI for SEO Guide: What Salesforce Gets Right for SMBs
Salesforce's new AI SEO guide highlights how automation handles keyword research, content optimization, and link building. Here is what that actually means for your GTM stack.
- May 10, 20263 min read
AI-Driven Content Strategy Done Right
Orbit Media breaks down how to use AI for targeting, personas, and content gaps without losing the human edge. Here's what SMB operators should actually take from it.
- May 9, 20265 min read
Small Businesses Are Winning the AI Marketing Race
SMBs are outpacing enterprises in AI marketing adoption because they can test, learn, and ship in days instead of quarters. Speed is the only advantage that matters right now.
- May 7, 20264 min read
AI Visibility Requires Operational Alignment
Search Engine Journal reports that showing up in AI search results takes more than SEO tweaks. Here is what SMB operators should actually focus on.
- May 5, 20264 min read
AI SEO Tools Worth Using in 2026: I Tested 20+ So You Don't Have To
After testing 20+ AI SEO tools, here's what actually moves the needle for SMB visibility and what's just noise.
- Apr 29, 20264 min read
Actively AI Builds Revenue Intelligence Layer That Works Before Coffee
Actively's AI agents monitor signals, prioritize accounts, and draft outreach before you open your laptop. Here's what that means for SMB go-to-market teams.
- Apr 24, 20263 min read
Agencies Face AI Agent In-Housing Threat
Dentsu and Dept built their AI agent offerings for clients. Now brands like Hyundai are running pilots to bring that capability in-house. Here's what SMBs should learn from it.
- Apr 22, 20264 min read
Best AI Marketing Tools We Use in 2026
The AI marketing tools actually delivering ROI in 2026: sentiment analysis, competitor tracking, and content automation that replaces your manual workflows.
- Apr 19, 20265 min read
Why We Stopped Recommending HubSpot to SMB Clients
Zapier, Make, and n8n give you actual workflow flexibility. HubSpot gives you a walled garden. Here's when to use which.
- Apr 19, 20265 min read
Agentic AI Email Beats Rules-Based Workflows
Rule-based email workflows fire when conditions match. Agentic AI decides who, what, and when based on live behavior. Here's why that distinction matters for SMBs running outbound.
- Apr 17, 20264 min read
HubSpot Isn't Enough Anymore: What We Use Instead
SMBs are hitting HubSpot's AI ceiling. Here's the stack we actually run for revenue-share clients who need more than basic drip campaigns.
- Apr 17, 20264 min read
Shopify's New AI Tool Means You Need Fewer Apps
Campaign Autopilot consolidates multi-channel marketing into one dashboard. Here's what SMBs should actually do about it.