Justin Henriksen
Founder, GetLatest
Justin runs GetLatest. He writes about GTM strategy, the agency model, and what SMBs need from a marketing partner today.
55 notes
- Jul 13, 20266 min read
Marketing for Online Course Creators Who'd Rather Be Teaching
Course creators who want marketing handled without hiring a team have two practical paths: bundle all channels under a done-for-you agency, or stitch together freelancers and tools yourself. Helix Agency takes the first
- Jul 7, 202611 min read
SaaS Startup Marketing Without a Marketing Team
Most seed-stage SaaS founders run marketing in stolen hours between product and sales. Here's how to cover all eight channels - SEO, content, social, outreach, AI search, brand monitoring, website, and analytics - without hiring a marketer or signing an agency retainer.
- Jun 30, 202610 min read
AI Marketing Automation for Small Business: Build or Hire?
Every "AI marketing automation" article hands you more software to configure. Here's the honest breakdown of building your own automation stack vs. hiring a service that already runs one - including where Helix fits and where it doesn't.
- Jun 29, 202610 min read
How Much Does AI Marketing Cost in 2026?
AI marketing for small businesses ranges from $0 (DIY tool stack) to $15,000+/month (traditional agency). Helix bundles all 8 channels at $1,500-$4,500/mo - here's how every option breaks down.
- Jun 28, 20269 min read
AI Marketing Agency vs. DIY AI Tools: What Actually Ships
Excerpt: We sell an AI marketing agency service, so we have a bias. Here's the comparison anyway - including where to go instead of us. --- For SMBs choosing between stacking AI marketing tools themselves and hiring an
- Jun 23, 20264 min read
AI Lead Generation ROI: What to Actually Expect
Stop expecting AI to magically spit out ready-to-buy leads. Here is what the ROI actually looks like when you embed AI SDR agents into your site content.
- Jun 17, 20263 min read
IBM Watsonx Orchestrate Makes Omnichannel Lead Gen Real for SMBs
IBM's Watsonx Orchestrate uses AI agents to deliver contextually relevant shopping experiences, giving SMBs operational leverage without massive RevOps budgets.
- Jun 15, 20264 min read
$5 AI CRM: Saleoid's Play for Startups
Saleoid just dropped a $5 AI CRM for startups. Here is what that pricing means for your GTM stack and your margins.
- Jun 15, 20264 min read
Useful AI Agent for Lead Generation: Beyond VC Funded Scrapers
Reddit wants AI agents that actually generate leads. Here is why VC backing does not matter and what SMBs should actually look for in a GTM automation tool.
- Jun 14, 20264 min read
What Is an AI Lead Generation Agency (And What to Demand From Yours)
A Reddit thread exposed the confusion around AI lead gen agencies. Here's what SMB operators should actually look for, and what to run from.
- Jun 11, 20264 min read
AI Lead Generation Strategies That Work: The Feedback Loop Nobody Talks About
Monday.com published a practical guide on measuring AI impact. Here is what actually works when you run AI lead gen for real clients.
- Jun 10, 20264 min read
Sales Prospecting Automation: What Actually Books Meetings in 2026
HubSpot's latest guide breaks down which automation tools drive real pipeline. Here's what works for SMBs running lean GTM stacks.
- Jun 10, 20264 min read
AI Visibility Optimization: Why Your SEO Rankings Won't Get You Cited by ChatGPT
Your Google rankings don't guarantee AI citations. Here's what actually gets you mentioned when prospects ask ChatGPT and Claude about solutions in your space.
- Jun 8, 20263 min read
LinkedIn Brand Kit Sets AI Ad Rules - Here's What to Do Now
LinkedIn now lets you set brand rules for AI-generated ads. Here's how SMBs should configure Brand Kit before running their next campaign.
- Jun 6, 20265 min read
AI Lead Generation Tools: What ROI Actually Looks Like
Most SMBs measure AI lead gen wrong. The real ROI comes from embedding AI SDR agents into your site to qualify visitors who are already interested, not from spraying more outbound messages.
- Jun 2, 20263 min read
39 Marketing Automation Statistics for 2026: What SMBs Actually Need to Know
GTM8020 compiled 39 statistics on marketing automation for 2026. Here's what matters for SMBs running lean GTM stacks and trying to improve ROI without adding headcount.
- Jun 2, 20263 min read
AI Sales Agents for SMBs: What Actually Works
Stop hiring junior SDRs to burn through leads. AI sales agents handle the grueling outreach and follow-up so your small business can close deals without the overhead.
- Jun 1, 20264 min read
2026 Is When AI Marketing Automation Actually Pays Off
InsiderOne calls 2026 the tipping point for AI marketing automation ROI. Here's what that actually means for SMBs running lean GTM stacks.
- May 30, 20264 min read
Microsoft Advertising AI Max: What SMBs Should Actually Test
Microsoft's Activate 2026 event unveiled AI Max and several ad platform upgrades. Here's what SMB advertisers should test now and what to ignore.
- May 27, 20264 min read
Beam.ai's Sales Operations AI Agent Template Actually Does the Boring Work
Beam.ai released a Sales Operations AI Agent that pulls sales orders from emails and standardizes them. Here's what that means for SMBs running lean operations.
- May 26, 20264 min read
A Practical Guide to AI in Sales Operations
Sales ops teams waste hours on manual work that AI handles in minutes. Here's what to automate first and how to prove ROI to your team.
- May 23, 20264 min read
Sales Prospecting Automation That Works in 2026
HubSpot's latest guide shows which automation tools actually book meetings in 2026. Here's what works for SMB teams running lean.
- May 23, 20264 min read
Your AI Sales Tools Are Only as Good as Your CRM Data
AI sales tools fail when your CRM data is a mess. Here is what Vainu's research shows about data quality and how to fix it before your next automation push.
- May 20, 20263 min read
AI Sales Automation Powers Cargo Operations
cargo.one deployed AI workers to handle RFQs and quote generation for Saudia Cargo. Here is why SMBs need to pay attention to 24/7 AI sales automation.
- May 15, 20264 min read
OpenAI Walks Into Cannes Lions Ready for Ad Money
OpenAI went to Cannes Lions looking for ad budgets. For SMBs, this signals how AI platforms will monetize and where your ad dollars are heading next.
- May 14, 20264 min read
AI Sales Agents for SMBs Explained
A practical look at how AI sales agents actually work for small businesses, what they handle, and where they fall short.
- May 14, 20264 min read
The Agentic GTM Operating Model: What SMBs Should Actually Do With It
Arise GTM's framework splits work between autonomous agents and humans. Here's how SMBs can apply it without overbuilding.
- May 13, 20264 min read
AI Sales Agents for SMBs Actually Work Now
Small teams can finally automate lead generation, outreach, and follow-ups without hiring a sales army. Here's what's working.
- May 11, 20264 min read
Five Pitfalls That Kill AI GTM Deployments
Demandbase mapped the five failure modes in AI GTM deployments. Skip these and you're ahead of 80% of implementations.
- May 9, 20264 min read
AI GTM Engineers: The New Role You'll Hire For
Skaled defines a new role that bridges technical implementation and go-to-market execution. Here's what SMBs should know before hiring.
- May 7, 20264 min read
Agent-to-Agent GTM: When AI Sells to AI
AI agents are now running full GTM motions, not just assisting them. Here's what that means for SMBs building revenue pipelines.
- May 5, 20264 min read
Agencies vs In-House: Who Wins with AI Agents?
Dentsu and Dept are betting on AI agents. Hyundai's in-house pilot proves brands can cut out the middleman. Here's how to decide which path fits your SMB.
- May 5, 20265 min read
The First Three Things to Hand to AI GTM Agents
Stop trying to automate your entire GTM motion at once. Here are the three tasks agents actually handle well from day one.
- May 4, 20264 min read
Snowflake Built Trustworthy AI for GTM Teams. Here's What SMBs Should Steal.
Snowflake spent a year building a GTM AI assistant that enterprise teams can actually trust. SMBs should take notes on their approach to data governance and AI safety.
- May 4, 20264 min read
How Startups Use AI to Accelerate GTM Strategies
AI is changing how small teams approach GTM. Here's what works, what doesn't, and how to build a system that actually converts.
- May 2, 20265 min read
AI Implementation Failure Starts With Data. SMBs Have a Hidden Advantage.
Forbes Councils reports that data foundation problems kill most enterprise AI GTM deployments before launch. SMBs can fix this faster. Here's how.
- May 2, 20264 min read
Build an AI GTM Strategy From Scratch
A practical framework for SMBs to implement GTM AI that handles repetitive work so your team can focus on relationships.
- May 2, 20263 min read
Live GTM Analysis Catches Slippage Early
Stop waiting for end-of-quarter post-mortems. Live GTM analysis catches slippage early so you can fix messaging before the pipeline dries up.
- Apr 30, 20263 min read
When AI Runs Your Entire GTM Motion
Encode your operator rules into agents for an autonomous GTM motion. Let AI handle the pipeline volume while your people keep the closing and judgment.
- Apr 30, 20264 min read
The Agentic GTM Operating Model Explained
A practical framework where AI agents handle high-volume GTM execution while humans focus on exceptions and strategy. Here's how SMBs can structure their revenue teams around this model.
- Apr 29, 20264 min read
Agentic AI Runs Your GTM Stack While You Sleep
Landbase shows how autonomous agents run campaigns 24/7. SMBs can now scale GTM without scaling headcount.
- Apr 28, 20264 min read
Five Pitfalls to Avoid With AI Agents in GTM
Demandbase recently outlined critical mistakes companies make with AI agents in GTM. Here is what SMB operators should actually watch for before deploying.
- Apr 27, 20264 min read
Getting Started With Agentic AI GTM Strategy
A practical playbook for SMBs to build an agentic AI GTM strategy, starting with one workflow instead of a platform.
- Apr 27, 20264 min read
Responsible AI Marketing Isn't Just Ethics. It's Risk Management.
Treating AI ethics as a philosophy exercise is a mistake. For SMBs, transparent and fair AI marketing operations are the only way to avoid costly privacy violations and customer churn.
- Apr 26, 20265 min read
The AI GTM Engineer Role Your SMB Actually Needs
AI GTM Engineers don't just prompt models. They wire AI into your CRM, engagement tools, and analytics so your revenue stack actually runs itself.
- Apr 26, 20265 min read
AI GTM Strategy Guide for B2B Leaders
LeanData's AI GTM guide shows the playbook: AI qualifies and books, humans close. Here's what SMB teams should take from it.
- Apr 26, 20264 min read
Why Your CRM Data Will Kill Your AI Marketing Before It Starts
AI amplifies your data problems rather than fixing them. Here's what that means for SMBs running GTM automation.
- Apr 26, 20264 min read
Agent-to-Agent GTM Is the Next Architecture
AI agents have moved from assisting your go-to-market to running it. Here is what that looks like when you actually build the stack.
- Apr 23, 20264 min read
RevOps AI Agents Turn Email Data Into Outreach That Actually Converts
AI-powered email agents now pull from keyword research, buying stages, and engagement patterns to personalize outreach at scale. Here's what that means for SMB teams running lean.
- Apr 23, 20264 min read
AI GTM Fails When Your Data Foundation Is Broken
Forbes Council members say most AI GTM deployments fail before they start. The culprit is broken data. Here is what that means for SMBs running lean.
- Apr 21, 20265 min read
AI Marketing Automation Benefits Worth Tracking
Machine learning finds patterns in customer data that humans miss. Here's what SMBs should measure when deploying AI-powered GTM automation.
- Apr 21, 20264 min read
Canva Grow 2.0 Closes the Creative-to-Performance Gap for SMBs
Canva's new Grow 2.0 platform unifies ad creation and optimization in one workflow. For SMBs without dedicated creative and performance teams, this consolidation matters.
- Apr 19, 20263 min read
Bad CRM Data Will Break Your AI Marketing
AI amplifies your CRM problems instead of fixing them. Here is what to clean before you automate.
- Apr 17, 20264 min read
What to Automate First in Marketing AI
Most guides say automate everything. Wrong. Start with the boring stuff that breaks when humans forget, like follow-ups and scheduling.
- Apr 17, 20264 min read
Shopify's Campaign Autopilot and What SMBs Should Actually Automate First
Shopify's new Campaign Autopilot handles multi-channel execution, but most SMBs waste time automating creative before fixing their plumbing. Here's what to automate first.