Justin Henriksen
Founder, GetLatest
Justin runs GetLatest. He writes about GTM strategy, the agency model, and what SMBs need from a marketing partner today.
12 notes
- Jul 16, 202612 min read
Marketing for Personal Injury Law Firms in 2026
PI law firm owners overpay specialized agencies for one channel or do nothing at all. Here's what marketing actually costs, which channels move the intake needle, and how to cover all of them without a six-figure hire.
- Jul 13, 20266 min read
Marketing for Online Course Creators Who'd Rather Be Teaching
Course creators who want marketing handled without hiring a team have two practical paths: bundle all channels under a done-for-you agency, or stitch together freelancers and tools yourself. Helix Agency takes the first
- Jul 7, 202611 min read
SaaS Startup Marketing Without a Marketing Team
Most seed-stage SaaS founders run marketing in stolen hours between product and sales. Here's how to cover all eight channels - SEO, content, social, outreach, AI search, brand monitoring, website, and analytics - without hiring a marketer or signing an agency retainer.
- Jun 30, 202610 min read
AI Marketing Automation for Small Business: Build or Hire?
Every "AI marketing automation" article hands you more software to configure. Here's the honest breakdown of building your own automation stack vs. hiring a service that already runs one - including where Helix fits and where it doesn't.
- Jun 29, 202610 min read
How Much Does AI Marketing Cost in 2026?
AI marketing for small businesses ranges from $0 (DIY tool stack) to $15,000+/month (traditional agency). Helix bundles all 8 channels at $1,500-$4,500/mo - here's how every option breaks down.
- Jun 6, 20265 min read
AI Lead Generation Tools: What ROI Actually Looks Like
Most SMBs measure AI lead gen wrong. The real ROI comes from embedding AI SDR agents into your site to qualify visitors who are already interested, not from spraying more outbound messages.
- Jun 1, 20264 min read
2026 Is When AI Marketing Automation Actually Pays Off
InsiderOne calls 2026 the tipping point for AI marketing automation ROI. Here's what that actually means for SMBs running lean GTM stacks.
- May 5, 20264 min read
Agencies vs In-House: Who Wins with AI Agents?
Dentsu and Dept are betting on AI agents. Hyundai's in-house pilot proves brands can cut out the middleman. Here's how to decide which path fits your SMB.
- May 5, 20265 min read
The First Three Things to Hand to AI GTM Agents
Stop trying to automate your entire GTM motion at once. Here are the three tasks agents actually handle well from day one.
- May 2, 20265 min read
AI Implementation Failure Starts With Data. SMBs Have a Hidden Advantage.
Forbes Councils reports that data foundation problems kill most enterprise AI GTM deployments before launch. SMBs can fix this faster. Here's how.
- Apr 26, 20265 min read
AI GTM Strategy Guide for B2B Leaders
LeanData's AI GTM guide shows the playbook: AI qualifies and books, humans close. Here's what SMB teams should take from it.
- Apr 17, 20264 min read
What to Automate First in Marketing AI
Most guides say automate everything. Wrong. Start with the boring stuff that breaks when humans forget, like follow-ups and scheduling.