Ada Mendez
GTM advisor, GetLatest
Ada writes about positioning, founder-led sales, and what to measure when you launch.
18 notes
- Jul 6, 202611 min read
Online Course Marketing Without a Team
Solo course creators and coaching business owners need SEO, content, social, outreach, and AI search visibility running at the same time — but have zero marketing staff. Here's how to get all eight channels covered under one subscription without hiring or doing it yourself.
- Jul 4, 202610 min read
Online Course Marketing: The 8-Channel Strategy Most Creators Skip
Most course creators market on one or two channels and wonder why growth stalls. Here's how running all eight channels - SEO, content, social, outreach, AI search, brand monitoring, website optimization, and analytics - changes the math, and why you don't need to hire a team to do it.
- Jul 2, 20269 min read
Marketing for Course Creators Who'd Rather Teach
Course creators and coaching business owners need SEO, content, social, outreach, and AI search running in concert - but most are doing it in stolen hours between modules. Here's how to get all channels working this week without hiring a team or learning another platform.
- Jul 2, 202610 min read
Marketing for SaaS Startups: What Works at Seed and Series A
Most Seed and Series A SaaS founders handle marketing themselves — or don't handle it at all. Here's a line-by-line breakdown of the four real options in 2026: DIY, first marketing hire, traditional agency, or AI marketing service.
- Jun 29, 202611 min read
AI Marketing Agents for Small Business: What Actually Works
Everyone's talking about AI marketing agents. Most of the advice assumes you have a revenue team and a data engineer. Here's what actually matters if you're running a small business.
- Jun 28, 202611 min read
AI Marketing for Small Business: Tools vs. Done for You
Excerpt: Every "AI marketing tools" listicle hands you more software to learn. Helix does the marketing instead - 8 channels, AI for volume, humans for quality, one flat fee. --- Most small business owners researching
- Jun 22, 20264 min read
AI Marketing Workflow Transformation: From Copy to Cash
SMB marketing teams are replacing manual campaign steps with AI agents that automate, optimize, and refine execution. Here is how to adapt your GTM stack.
- Jun 5, 20264 min read
Fractional AI Officers: When to Hire One
Most SMBs should start with an AI consultant engagement before committing to ongoing fractional support. Here's how to decide which path fits your stage.
- Jun 4, 20264 min read
Your AI Content Is Only As Good As Your Brief
Brafton's research shows that marketers who add context and constraints to prompts get better output and spend less time editing. Here's what that looks like in practice.
- May 30, 20264 min read
Top CMOs Drive Influence in 2026
Forbes 2026 CMOs treat influence as an outcome, not a goal. Here's what SMBs can borrow from their playbook.
- May 29, 20264 min read
Partner Marketing in B2B for 2026: Why Alliances Beat Cold Outreach
B2B partner marketing is becoming essential for SMBs. Here's how strategic alliances help you reach more buyers without burning budget on cold outreach.
- May 26, 20264 min read
Google Clarifies SEO for AI Agents: Just Fix Your Basics
Google confirmed AI agents are just standard web clients. Here is what that means for your SMB's AI agent SEO strategy.
- May 21, 20263 min read
AI Visibility Is Not SEO. Here's the Difference.
Search Engine Journal highlights why AI visibility depends on operational alignment. For SMBs, this means clean data beats keyword chasing every time.
- May 18, 20264 min read
The SBA's AI Guide is Surprisingly Practical
The SBA published a guide on AI for small business that's worth reading. Here's what actually matters for SMB operators running GTM stacks.
- May 11, 20264 min read
AI Transforms SEO Strategy: Stop Gaming Keywords, Start Building Authority
AI algorithms now rank based on context and authority, not keyword matches. Here's what that means for your SMB content strategy.
- May 9, 20264 min read
Google Clarified AI Agent SEO: Here's What Actually Matters for SMBs
Google's recent clarification on AI agents and SEO cuts through the noise. For SMBs running lean GTM stacks, the practical takeaway is simpler than the hype suggests.
- May 9, 20264 min read
AI Can Flood the Internet. Helpful Content Still Wins.
AI generates thousands of posts in seconds. Most get ignored. Here is why helpful content still drives revenue for SMBs.
- Apr 18, 20264 min read
Canva Grow 2.0 Finally Bridges Your Creative and Performance Teams
Canva's new Grow 2.0 platform unifies ad creation and optimization in one tool, giving SMBs a practical path from design to performance without the usual handoff chaos.