Ada Mendez
GTM advisor, GetLatest
Ada writes about positioning, founder-led sales, and what to measure when you launch.
5 notes
- Jul 6, 202611 min read
Online Course Marketing Without a Team
Solo course creators and coaching business owners need SEO, content, social, outreach, and AI search visibility running at the same time — but have zero marketing staff. Here's how to get all eight channels covered under one subscription without hiring or doing it yourself.
- Jul 2, 202610 min read
Marketing for SaaS Startups: What Works at Seed and Series A
Most Seed and Series A SaaS founders handle marketing themselves — or don't handle it at all. Here's a line-by-line breakdown of the four real options in 2026: DIY, first marketing hire, traditional agency, or AI marketing service.
- Jun 29, 202611 min read
AI Marketing Agents for Small Business: What Actually Works
Everyone's talking about AI marketing agents. Most of the advice assumes you have a revenue team and a data engineer. Here's what actually matters if you're running a small business.
- Jun 28, 202611 min read
AI Marketing for Small Business: Tools vs. Done for You
Excerpt: Every "AI marketing tools" listicle hands you more software to learn. Helix does the marketing instead - 8 channels, AI for volume, humans for quality, one flat fee. --- Most small business owners researching
- Jun 5, 20264 min read
Fractional AI Officers: When to Hire One
Most SMBs should start with an AI consultant engagement before committing to ongoing fractional support. Here's how to decide which path fits your stage.