How it works

Five questions, every day of the race.

  • What is happening?
  • Does it matter?
  • Is it true?
  • Should we respond?
  • What do we say?

Seven stages answer them. You control every one of them, and the last word on anything public belongs to a person on your campaign.

Monitor

We watch the places your race actually turns on.

What we do

Local newsrooms, your opponent's public channels, search, the forums and groups your district argues in, and the comments under your own posts. Read as they land rather than on a schedule. Public sources only.

What you control

The watchlist is yours. The names, the outlets, the opponents, the issues, and anything you want left alone. Change it whenever you want and the next sweep uses it.

Detect

Most days almost none of it needs you.

What we do

Forty-odd things can touch a county race in a day. Five levels sort them, and every item carries the reason it landed where it did, so you can disagree with the call in a second.

What you control

The thresholds. If you are hearing about too much, say so and the line moves. If your campaign answers nothing below Priority, that is a setting, not a conversation.

  1. 1NoiseRecorded and kept, so you can see what we saw and disagree with the call.
  2. 2WatchWorth keeping an eye on. Nothing to do yet.
  3. 3ResponseBuild the package. This one needs an answer.
  4. 4PriorityCampaign leadership sees it now, not at the next check-in.
  5. 5CriticalA person and your counsel, immediately.

Verify

A claim gets its sources attached before it reaches a draft.

What we do

Every factual claim in a response carries what backs it, when we found it, and how strong it is. A claim with nothing behind it does not become a sentence with your candidate's name under it.

What you control

Your counsel sets what has to be reviewed by a person before it can be said out loud, and the platform carries that rule into every draft.

VerifiedReliable sources support the claim, and they are attached.
Partially verifiedSome of it holds up. The rest is named, so nobody says it by accident.
UnverifiedNot enough reliable evidence either way. Usable, with care, and never as fact.
DisputedCredible sources disagree with each other, and you should know that before you weigh in.
ContradictedThe evidence points the other way. This one does not go out.

These are research assessments against identified sources. They are not legal opinions or investigative findings, and your campaign and its counsel stay responsible for what you say in public.

Assess

Respond, hold, keep watching, escalate, or say nothing.

What we do

A recommendation with the reasoning attached: who it reaches, what it risks, what it opens up. Silence is one of the five, and it is the right answer more often than a vendor will usually admit.

What you control

The decision. Leadership decides whether to engage, and a decision to stay quiet is recorded the same as any other, so nobody relitigates it in week nine.

Draft

The response package, in your candidate's voice.

What we do

Written from your approved positions and your message frame, not from a general sense of what a candidate sounds like. Eight blocks, including the answer your opponent gives back.

What you control

Edit it, reject it, or ask for a different angle. An edit is final: change the words and those are the words, with no machine rewriting you afterwards.

Approve

A named person on your campaign signs it.

What we do

It arrives with the source record, the verification status and the reasoning, so the person signing is reading a finished thing rather than assembling one.

What you control

All of it. Nothing publishes without a named human, the platform records who that was and what they changed, and it blocks publication when something your counsel requires is missing.

Respond

Out the door, on your clock.

What we do

Published where you told us to publish. On a channel you have never connected to us, the finished answer is handed over ready to paste, which is how a campaign answers on a surface it does not want to give a vendor keys to.

What you control

Channel and timing. A response clock runs from the moment something lands, and you can see it running.

What arrives

The response package.

Not a paragraph in a chat window. This is what lands in your queue when something needs an answer, and every block of it is there so the person signing does not have to go and find it.

Situation summary

What happened, where, when, and why it may matter to this race.

Source record

The original link, the excerpt, and the time we captured it.

Verification status

Verified through contradicted, per claim, with what backs it.

Political assessment

Who it reaches, what it risks, and what it opens up for you.

Candidate statement

Campaign-ready language in the voice you approved.

Channel variants

Social, a line for a reporter, email, volunteers, notes for video.

Counterargument

What the other side says back, written before they say it.

Approval block

Who signed it, what they changed, and when.

The clock

A clock starts the moment something lands.

You can watch it run. How fast we are on the hook for depends on the coverage you buy, and the last two weeks of a race run faster than the rest of it.

See the clocks by coverage level

60

minutes, on a critical event in the final two weeks at Battleground coverage

Limits

What it will never do.

Worth saying plainly, because the honest version of this list is short and most of the worry a campaign brings to an AI vendor is on it.

  • No statement goes out on its own. Not one.
  • No invented quotations, endorsements, events or citations.
  • No pretending to be your candidate, or anyone else.
  • No private accounts and no material obtained through access nobody granted.
  • No mixing one campaign's confidential material into another campaign's work.

The approval record, who can sign what, and how your data is held are all on the governance page.

Tell us about your race.

The office, the date, who you are running against, and what you are being hit on. We will come back with a number for the weeks you have left.

Request a slot